Marketing Manager

Responsibilities

• Community Marketing Strategy & Execution
• Serve as the primary marketing partner to on-site teams within their assigned markets, providing marketing strategy, tools, and campaign execution while helping ensure the total portfolio hits its performance goals.
• Develop the value proposition for each community and ensure it comes through consistently across its website and advertising.
• Equip on-site teams with the tools, campaigns, and resources they need for effective outreach and lead generation.
• Strategize and develop promotional marketing materials, including electronic and print media, leveraging AI and generative AI tools to improve the speed and quality of output.
• Budget & Performance Management
• Work within each community's marketing budget to drive lead generation and conversion performance against established metrics and goals.
• Monitor lead generation and conversion performance daily, and take action to course-correct when a community is not hitting its goals or expectations.
• Conduct ongoing audits of websites and advertising sources across their assigned markets to ensure accuracy, competitiveness, and performance.
• Digital & AI Collaboration

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of marketing experience in multifamily real estate.
• Experience with renovation projects and repositioning of a property highly preferred.
• Disciplined and process-driven, with strong project management skills to maintain consistent focus on key initiatives and performance metrics.
• Excellent analytical and problem-solving skills.
• Proactive, self-directed, and highly motivated.
• Strong interpersonal, oral, and written communication skills, with the ability to collaborate with department leaders and on-site teams.
• Ability to set and meet goals and consistently meet deadlines.
• Ability to maintain flexibility and creativity across a variety of situations.
• Knowledge of social media platforms, including but not limited to Facebook, Instagram, LinkedIn, YouTube, and Google.

Benefits

• We Offer:
• Competitive Compensation Package
• Bonus Opportunities
• Stock Awards
• Paid Holidays and Paid Time Off
• BCBS PPO Health Insurance
• 401k with 4% match