Sr. Content Marketing Manager, B2B Technology

Responsibilities

• Content Strategy & Editorial Planning
• Develop and maintain a content strategy that supports DMD growth goals, target markets, ideal customer profiles (ICPs), buyer personas, and the customer journey
• Build and manage an editorial calendar across website, blog, campaigns, events, public relations, and sales enablement
• Balance planned content with timely opportunities while keeping priorities and due dates clear
• Maintain content standards, messaging frameworks, templates, and source-of-truth materials
• B2B Technology Content Creation
• Research, write, edit, and reuse high-quality content. Examples include thought leadership, technical articles, case studies, customer stories, solution pages, guides, campaign materials, executive content, social posts, and email copy
• Interview internal experts and turn technical knowledge into clear, accurate, and useful content for business and technical audiences
• Develop clear points of view supported by approved proof points, customer evidence, industry research, and operational expertise
• Create content for data center, IT asset disposition, security, compliance, sustainability, circularity, and financial value-recovery topics

Requirements

• Bachelor’s degree in marketing, communications, journalism, English, business, or a related field, or equivalent professional experience.
• 4-6 years of experience in B2B content marketing, copywriting, editorial, communications, or a related marketing role.
• Experience writing and editing content for complex technology, IT, SaaS, professional services, or other technical B2B industries.
• Strong portfolio of long-form B2B content, including thought leadership, technical articles, case studies, website content, campaign assets, executive content, social posts, and email copy.
• Working knowledge of content strategy, editorial planning, SEO, AEO, digital distribution, buyer journeys, and content designed to drive action.
• Experience using content results to improve topics, messages, formats, distribution, engagement, and conversion.
• Experience collaborating with Marketing, Sales, Operations, subject matter experts, agencies, and other internal or external contributors.
• Proficiency with content and marketing platforms such as Microsoft 365, Copilot, Webflow or another content management system, Dynamics or another marketing platform, Adobe, Hootsuite, and analytics tools.
• Experience using AI tools for research, writing, improvement, and content reuse, with human review, source checks, and brand controls.