Marketing Manager (Implementation & Integrated Marketing)

Meridian, ID (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale the integrated marketing function by aligning cross-channel plans, standardizing processes, and driving end-to-end campaign execution across regions.

  • Lead and develop Implementation and Integrated Marketing teams with strategic direction and workload prioritization.
  • Oversee end-to-end marketing initiatives from planning through go-to-market execution across channels.
  • Partner cross-functionally to align messaging, audience targeting, channel strategy, and customer experience while chasing measurable ROI.

Job Description

Lead, coach, and develop the Implementation and Integrated Marketing teams by providing strategic direction, workload prioritization, performance feedback, and professional development support.
Develop and execute integrated marketing plans aligned with business objectives, product priorities, and organizational vision.
Oversee end-to-end implementation of marketing initiatives across channels, ensuring timely, accurate, and effective execution.
Oversee activities of the implementation team including product setup, accuracy, and tactical go-to-market execution, including quality assurance.
Partner cross-functionally with Project Management, Category Management, Creative, Digital, Communications, Sales, Analytics, and Operations teams to deliver cohesive marketing programs.
Establish, refine, and maintain marketing processes, workflows, and best practices to improve operational efficiency, consistency, and campaign effectiveness.
Ensure alignment of messaging, audience targeting, channel strategy, and customer experience across all marketing touchpoints.
Identify opportunities to optimize marketing performance through testing, data analysis, customer insights, and continuous improvement initiatives.
Support the development of scalable campaign frameworks and go-to-market strategies that can be implemented across regions and teams.
Monitor campaign execution timelines, deliverables, and performance metrics; provide insights and recommendations to improve effectiveness and ROI.
Facilitate collaboration between teams to remove roadblocks, streamline decision-making, and improve operational alignment.
Stay informed of industry trends, marketing technologies, and emerging best practices to support innovation and strategic growth.
Manages staff by selecting, orientating, training, coaching, counseling, and developing personal growth opportunities for employees.
Responsible for supervising employees which includes: hires, terminations, demotions, promotions, performance appraisals, disciplinary actions, and other employee related functions.
Perform all other assigned tasks and requirements as needed.
Scentsy Inc logo

Scentsy Inc

The story of Scentsy is the story of how a simple idea—offer a safe, wickless alternative to scented candles through house parties, open houses and home shows—grew into one of the most rapidly growing companies the direct selling industry has ever seen.

USA
3.9K employees

Headcount Trend

Current headcount: ~3.9K