Responsibilities

• Lead development and manage execution of DTC tactics for RINVOQ Dermatology to drive brand awareness, disease awareness, acquisition, and conversion initiatives through a variety of channels which may include: video, web, CRM, social, and in-office, with a strong emphasis in digital communications.
• Drive and participate in business and marketing plans and process across Dermatology. Leverage core marketing capabilities in the creation and refinement of marketing plans.
• Understand and leverage trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis to the marketing plan.
• Utilize various research methods (e.g., market surveys, focus groups, consumer interviews) to provide effective brand positioning and key points of differentiation into the marketplace.
• Direct and manage projects including execution of marketing plans, initiatives and tasks. Deliver high-quality work product in a timely fashion that best utilizes investment. Ensure that regulatory and compliance guidelines are followed.
• Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
• Assist in the management of the scope, direction, and terms of the agency relationship and aid in oversight of all aspects of agency relations.
• Track and manage the Consumer Marketing Budget while collaborating with the team to utilize resources effectively and efficiently.

Requirements

• Bachelor's degree in Marketing or related field equivalent.
• 4-6+ years of relevant work experience in marketing
• Prior experience in pharmaceutical or CPG marketing
• Strong leadership, communication and interpersonal skills, and an exceptional ability to work cross functionally with internal and external agency partners to achieve marketing goals; ability to lead without authority
• Proficiency in core marketing capabilities such as creative development, value proposition, positioning, segmentation, investment optimization, etc.
• Excellent project management capabilities, good analytical and conceptual abilities, self-starter initiative and team orientation.
• Strong communication, presentation and inter-personal skills.
• Must have attention to detail, execution, and follow-through
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Preferred

• Experience in pharmaceutical marketing
• Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners
• DTC media (TV, Print, Web/Digital) experience
• CRM experience including Direct mail and e-mail
• Understanding of social media platforms and their application
• Ability to work with all levels in a highly matrixed organization
• Ability to influence senior management

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.