Responsibilities

• Lead the development and execution of the long-range strategic marketing strategy for the Cortiva portfolio within reconstructive surgery.
• Develop market growth strategies that support appropriate product adoption, strengthen approved product positioning, and maximize long-term portfolio value.
• Lead the marketing components of than annual operation pland (AOP) and long-range, 5-year plan (LRP) in partnership with Commercial leadership and other cross-functional stakeholders.
• Develop deep understanding of reconstructive surgery markets, surgeon workflows, competitive dynamics, reimbursement trends, and emerging technologies.
• Partner with the Clinical Team and other appropriate stakeholders to conduct Voice of Customer (VOC) activities with plastic and reconstructive surgeons and other key stakeholders to identify unmet customer and market needs, inform commercial strategy, and surface potential clinical needs for evaluation by Clinical Affairs.
• Lead market segmentation, customer prioritization, and competitive intelligence.
• Monitor market trends, competitive products, competitive campaigns and emerging technologies.
• Own upstream product strategy across the Cortiva portfolio.
• Define product positioning, customer value propositions, pricing strategy, and commercialization planning consistent with the product’s regulatory status, supporting evidence, and approved promotional parameters.
• Develop business cases supporting portfolio expansion and future product development.

Requirements

• 5-10 years of progressive marketing leadership within medical devices, biologics, regenerative medicine, or surgical technologies.
• Minimum 5 years of upstream strategic marketing experience and people management.
• Demonstrated ability to operate effectively within highly regulated and scientifically complex markets, including the appropriate navigation of promotional, educational, and scientific exchange activities and the boundaries between Commercial, Clinical Affairs, Regulatory Affairs, and Compliance.
• Strong experience supporting Plastic & Reconstructive Surgery customers
• Demonstrated success commercializing biologic, regenerative medicine, soft tissue reconstruction, or implantable surgical technologies.
• Experience working with human tissue allografts, extracellular matrix products, acellular tissue technologies, or other biologic products strongly preferred.
• Demonstrated success partnering with R&D, Clinical Affairs, Regulatory Affairs, Compliance, Sales, and other cross-functional teammates to advance portfolio strategy, product innovation, and responsible commercialization.
• Experience leading cross-functional teams within a regulated medical device or biologics environment.
• Travel: 40% of the time

Preferred

• Plastic & Reconstructive Surgery
• Biologic implants
• Human tissue allografts
• Regenerative medicine
• Soft tissue reconstruction
• Implantable surgical technologies
• Wound reconstruction
• Tissue engineering
• Extracellular matrix technologies
• Surgical biologics