Responsibilities

• Own Google Ads, LinkedIn Campaign Manager, and any additional paid channels end-to-end — strategy, execution, and weekly optimization.
• Set up experiments, iterate on creative and targeting, and drive CAC down quarter over quarter.
• Manage budget allocation across channels and report on pipeline sourced and cost per MQL.
• Develop and execute a keyword strategy aligned to ICP intent.
• Build and optimize landing pages in our CMS — independently, without engineering support.
• Own on-page SEO and coordinate content that supports organic pipeline.
• Plan and run integrated campaigns: webinars, gated content, email nurture sequences.
• Own the full campaign lifecycle from brief through launch and post-campaign reporting.
• Work closely with Brand/PMM to align campaign messaging with positioning.
• Own the weekly pipeline-sourced metric and present it clearly to leadership.

Requirements

• 4-7+ years in demand generation or growth marketing.
• Proven track record owning paid acquisition: you can talk CAC, ROAS, and pipeline contribution in your sleep.
• Data-driven optimizer: ability to leverage performance data and analytics to diagnose underperforming ads, identify content optimization opportunities, and justify marketing investments. You form hypotheses, run tests, and let the numbers guide decisions.
• Autonomous execution: self-motivated and highly capable of executing complex multi-channel campaigns with limited oversight. An added advantage if you’ve shipped campaigns without a designer, ops team, or agency.
• Collaborative communicator: a team-oriented contributor who actively learns from cross-functional peers, asks productive questions, and thrives in a culture of continuous feedback. Someone who can translate marketing performance into business impact for sales and leadership
• Familiar with the tools: HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager, GA4.

Preferred

• Experience with account-based marketing (ABM) or intent data tools.
• Experience building a demand gen function from scratch.
• Energy industry experience.