Responsibilities

• Drive brand visibility and market presence for IDESCO across digital channels.
• Develop lead-generation programs to support sales growth in key verticals.
• Manage and optimize the IDESCO website and e‑commerce experience.
• Create and manage content, campaigns, email/CRM workflows, and product marketing assets.
• Partner closely with leadership, sales, and operations to support growth priorities.
• Track results, report KPIs, and continuously improve marketing ROI.
• Develop and execute a comprehensive marketing plan to support sales growth across B2B and e-commerce.
• Manage SEO and AEO initiatives to improve organic visibility and inbound traffic.
• Build and run lead-generation programs, including paid search, paid social, retargeting, and email campaigns.
• Optimize website experience to increase qualified leads and drive new customer growth.

Requirements

• 5–10+ years of experience in B2B marketing, digital marketing, and e‑commerce
• Bachelor’s degree in Marketing, Business, Communications
• Ideal experience includes one or more relevant industries:
• Security, access control, ID badging, visitor management, identification products, or adjacent B2B technical markets.
• Strong experience managing websites, landing pages, and e-commerce platforms (including
• platforms like Shopify, Magento, etc.)
• Proven track record of driving lead-generation programs and supporting sales teams.
• Experience with SEO, SEM, Google Analytics/GA4, CRM systems, and email automation tools.
• Comfort working in a hands-on, entrepreneurial environment with growth expectations.
• Strong understanding of modern digital marketing (paid media, demand gen, CRO, analytics)

Benefits

• Competitive Salary ($100k) based on knowledge, skills and relevant work experience + quarterly bonus potential.
• Great comprehensive benefits including Medical, Dental, Vision, Short Term & Long-Term Disability, Company provided & paid life insurance.
• Excellent 401K Retirement Plan with generous company match.
• Work Life Balance; 12 Company Paid Holidays, Paid Vacation and Paid Sick Time.
• High growth potential with excellent compensation.
• A company culture that values individual contribution.