Responsibilities

• Lead execution of integrated campaigns and initiatives within the annual marketing and promotional plan
• Translate marketing priorities into campaign briefs, timelines, deliverables, and channel requirements
• Manage campaigns from kickoff through completion, coordinating workflows across Creative, Digital, Sales, Innovation, Brand Partnerships, and external partners
• Manage timelines, approvals, dependencies, and deliverables to ensure campaigns remain on schedule
• Maintain visibility to project status, roadblocks, and priorities, escalating risks or resource needs as appropriate
• Ensure campaign content and creative are delivered to appropriate channel owners for execution
• Serve as a key Marketing partner to Sales for retailer marketing needs and opportunities
• Lead execution of retailer marketing programs, promotions, and activations aligned with the annual promotional plan
• Coordinate merchandising, point-of-sale materials, digital assets, sales tools, and supporting communications
• Support key retail accounts and product launches while ensuring alignment with broader brand and consumer marketing priorities

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5+ years in CPG, agriculture, pet, animal wellness, retail, or integrated marketing
• Strong project management skills with demonstrated ability to manage multiple campaigns, timelines, stakeholders, and deliverables
• Experience supporting retail marketing, promotional programs, product launches, or sales enablement
• Strong cross-functional communication, organization, problem-solving, and follow-through skills
• Ability to translate marketing strategy and priorities into actionable plans and coordinated execution