Marketing Manager I at Calgon Carbon Asia | Pennsylvania, USA

Calgon Carbon Asia

Marketing Manager I

Pennsylvania, USA (Hybrid)

Salary Not AvailableMid Level3+ years expInternship

Posted 3 months ago

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Job Summary

Drive cross-functional marketing to translate complex products into customer-facing materials and campaigns for the Drinking Water Solutions business.

Must-have: 3–5 years in chemical/environmental B2B marketing with related degree
Standout: Experience managing outside vendors and multi-channel campaigns

Job Description

Responsibilities

Collaborate cross-functionally with sales, product management, engineering, R&D, field services, communications, and other groups to understand products, services, data and translate them into compelling marketing messages and sales tools such as presentations, data sheets, FAQs, market brochures, one pagers, guides, advertisements, etc. that support and elevate the customer journey
Create, edit, and maintain high-quality technical documentation for marketing and promotion purposes, including white papers, case studies, tech notes, etc. that clearly align with our marketing messaging and articulate the technical aspects and benefits of our products to best position ourselves in the market
Managing outside vendors for support with marketing collateral creation and other marketing support functions
Coordinate, create, update/edit, and oversee various marketing activities to engage with customers, including webinars, podcasts, blogs, conferences, social media posts, email blasts, videos (demonstration, training, promotional), etc.
Conduct market research to identify trends, customer needs and competitive landscape. Conduct in-depth competitive analysis
Track and communicate relevant regulatory updates
Plan, execute (including generation, qualification, and distribution), track, and analyze marketing campaigns to drive product awareness, core messaging, market positioning and lead generation (and capturing via specific customer contact lists, direct marketing, and education) for the Drinking Water Solutions business line
Monitor and report on the effectiveness of marketing activities, using data to track and to optimize future campaigns
Prepare internal reports to effectively communicate projects and results. Internally communicate updates on market information and strategy

Requirements

A Bachelor's degree (B.A. or B.S.), or equivalent from four-year college or university is required (Marketing or Business Management or relevant technical degree)
3-5 years of marketing (e.g., Marketing Strategy, Marketing Collateral and Content), communications, or technical sales experience with a chemical/environmental B2B company is required

Preferred

Marketing or communications experience in the water treatment industry is preferred
Knowledge of SEO best practices and digital marketing trends is preferred
Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, etc.) is preferred
Familiarity with commonly used software for marketing and overall purposes: MS Office (including Excel, Word, Office, SharePoint, Teams, OneDrive, etc.), Constant Contact, Salesforce/CRM, On24, Asana, Brandfolder/DAM, Google Analytics, etc. is preferred

Benefits

Excellent Benefits : Medical, dental, prescription & vision, HSA & retirement savings (401k) – Generous Company Match!
Perks : Incentives/bonus plans, competitive pay, dress for your day, hybrid schedules, paid time off (vacation starting at 3 weeks), tuition reimbursement, wellness programs, fun events, learning & development opportunities.

Calgon Carbon Asia

Calgon Carbon is an acknowledged leader – nearly 75 years in production - in the activated carbon and reactivation industry for many liquid and vapor phaseCalgon Carbon Asia (subsidiary of Calgon Carbon Corporation) is a marketing headquarter office based in Singapore, serving customers in Asia region, including, South Korea, Taiwan, Hong Kong, South East Asia, Greater India, Australia & New Zealand.

Founded in 1997

Singapore, SGP

7 employees

www.calgoncarbon.com