Drive integrated marketing content and campaigns for Drinking Water Solutions, translating cross-functional input into sales tools and collateral.

• Own cross-functional messaging and development of collateral such as presentations, data sheets, FAQs, and guides
• Create, edit, and maintain high-quality technical documentation aligned with marketing messaging
• Manage outside vendors for marketing collateral creation and support functions
• Coordinate and oversee marketing activities to engage customers (webinars, blogs, social posts, emails, videos, conferences)
• Conduct market research to identify trends, customer needs, and competitive landscape
• Plan and analyze campaigns to drive product awareness, positioning and lead generation
• Monitor and report on the effectiveness of marketing activities
• Prepare internal reports communicating market information and strategy