Responsibilities

• Develop and execute annual and multi-year marketing plans aligned to corporate growth objectives, service expansion initiatives, and customer experience priorities.
• Own and evolve brand positioning, messaging frameworks, and value propositions across services and customer segments, ensuring consistency across all channels.
• Translate operational and service improvements into differentiated market narratives that clearly communicate customer value.
• Lead integrated marketing campaigns across digital, email, web, social, print, and events to support lead generation, customer retention, and revenue growth.
• Partner closely with Sales and Service teams to support new service offerings, planned maintenance programs, and proactive service models.
• Create and manage marketing calendars, campaign plans, and launch timelines.
• Oversee content strategy including blogs, email campaigns, surveys, newsletters, and social media.
• Ensure marketing content reflects deep understanding of customer pain points and regulated industrial environments.
• Plan, oversee, and attend trade shows, conferences, webinars, and customer events including messaging, logistics, and post-event follow-up.
• Define, track, and report on marketing KPIs across digital, print, email, web, and event channels, supported by dashboards and monthly performance reviews.

Requirements

• Strong B2B marketing experience, preferably in industrial, technical services, or regulated environments.
• Excellent written and verbal communication skills with ability to simplify complex concepts.
• Experience with CRM systems, specifically Microsoft D365 customer experience, and marketing platforms.
• Advanced Microsoft Office proficiency and familiarity with design tools such as Canva or Adobe InDesign.
• Highly organized, analytical, and comfortable working in a fast-paced, evolving environment.
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7–10 years of progressive marketing experience with increasing ownership and accountability.
• Experience supporting B2B sales and service organizations preferred.