Marketing Manager at HSBC | Buffalo, NY | $92K/yr – $137K/yr

HSBC

Marketing Manager

Buffalo, NY (Hybrid)

$92K/yr – $137K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own multi-channel campaign planning and end-to-end delivery in a regulated environment, turning business goals into integrated plans, messaging and channel mix while partnering with product, sales, and compliance.

Campaign ownership: lead end-to-end planning, asset development, launch, and post-campaign analysis.
Stakeholder advisory: build trusted relationships and drive decisions with cross-geo teams and sponsors.
Agency and asset governance: manage briefs, creative delivery, and brand-compliant assets.

Job Description

Own end-to-end campaign planning and execution, building an integrated marketing calendar and campaign runway across channels
Lead multi-channel campaign delivery from briefing and asset development through approvals, launch, optimization, and post-campaign reporting
Turn business objectives and customer insights into clear campaign plans, messaging frameworks, and channel recommendations
Build strong relationships with stakeholders/sponsors; act as a trusted advisor who can challenge constructively and drive decisions
Manage agency partners end-to-end, including writing creative briefs, overseeing delivery, and evaluating performance
Create and maintain marketing toolkits and enablement materials to support consistent execution across teams
Oversee development of compliant, on-brand marketing assets and manage ad-hoc creative requests with clear scope and timelines
Drive marketing operations and continuous improvement: project tracking, measurement/insights, budget/invoicing, and cross-geo collaboration to align standards and share best practices

HSBC

3.9 Glassdoor

Opening up a world of opportunity for our customers, investors, ourselves and the planet.We're a financial services organisation that serves more than 40 million customers, ranging from individual savers and investors to some of the world’s biggest companies and governments. Our network covers 58 countries and territories, and we’re here to use our unique expertise, capabilities, breadth and perspectives to open up a world of opportunity for our customers. HSBC is listed on the London, Hong Kong, New York, and Bermuda stock exchanges.To view our social media terms and conditions please visit the following webpage: http://www.hsbc.com/social-TandCs

Founded in 2017

London, England, GBR

192K employees (4,810 in marketing)

www.hsbc.com

76% recommend to a friend

86% CEO approval