Responsibilities

• Grow Hotel Julien Dubuque's social media presence and engagement
• Create content that is engaging and compelling while maintaining brand standards
• Develop solid content strategies
• Draft and distribute press releases as needed
• Serve as the media contact for travel writers and reporters
• Collaborate with department managers to create strategic plans for promotions and events
• Update website as needed
• Design and deploy email marketing campaigns
• Grow and update email marketing database
• Design all print and outdoor advertisements

Requirements

• Possess knowledge and experience in traditional marketing
• Demonstrate creativity and documented immersion in social media
• Exhibit the ability to track effectiveness through marketing analytics and adjust strategy accordingly
• Display in-depth knowledge and understanding of Social Media platforms
• Must demonstrate excellent writing skills
• Display ability to effectively communicate information in written and video format
• Collaborate with others and have the confidence to take the lead and guide other associates in regard to content development, creation and editing of content, online reputation management, and promotion
• Maintain a working knowledge of SEO including keyword research
• Must be proficient in WordPress, Adobe Photoshop, and Adobe InDesign