Responsibilities

• Develops and executes the property's annual marketing plan in support of revenue, occupancy, and brand goals.
• Manages the hotel's digital presence, including website content, social media channels, email marketing, and online listings.
• Creates and coordinates on-property collateral, signage, in-room materials, and promotional assets that reflect brand standards.
• Partners with the sales and revenue management teams to promote need periods, packages, and special offers.
• Plans and promotes property events, seasonal campaigns, and food and beverage promotions.
• Monitors and manages the property's online reputation, responding to guest reviews and coordinating responses with property leadership.
• Ensures all marketing materials adhere to OTH Hotels Resorts and applicable franchise brand standards.
• Manages relationships with external vendors, agencies, photographers, and media partners.
• Tracks the marketing budget and measures the return on marketing initiatives.
• Perform special projects and other responsibilities as assigned.

Requirements

• Education: Four-year college degree in Marketing, Communications, Hospitality Management, Business (or related) preferred, or equivalent combination of education and experience.
• Experience: Minimum of three (3) years of marketing experience required, preferably within hotels, hospitality, or a related service industry.
• Experience: Experience managing digital marketing, social media, and brand campaigns required.
• Experience: Familiarity with hotel operations and revenue-driving marketing initiatives preferred.
• Skills and Abilities: Strong writing, editing, and creative content development skills.
• Skills and Abilities: Hands-on experience managing social media, email marketing, and website content.
• Skills and Abilities: Working knowledge of digital advertising, SEO, and online reputation management.
• Skills and Abilities: Excellent communication, organizational, and project management skills, with the ability to manage multiple campaigns simultaneously.
• Skills and Abilities: Strong eye for design and brand consistency; experience with design tools such as Canva or Adobe Creative Suite preferred.
• Skills and Abilities: Self-motivated with the ability to work independently and collaboratively across departments.