Responsibilities

• Craft a distinctive brand voice and identity, translating company values into a consistent tone and style that differentiates us in all markets.
• Create brand awareness through marketing tactics and platforms to fuel customer service and sales efforts to meet target growth.
• Design, create, and produce marketing materials and content, both on-demand and planned in advance for key events, such as the annual company catalog.
• Support the sales and leadership teams by collecting and analyzing information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns, messaging and strategies.
• Collaborate with the sales team to align marketing initiatives with sales goals and ensure smooth led conversion and consistent messaging.
• Manage and optimize the company’s website and social media channels ensuring they reflect the latest content, campaigns, and product offerings.
• Coordinate with external agencies, vendors, and partners for campaign execution and marketing collateral.

Requirements

• Represent Horizon through our Core Values of Humbly Authentic, Deeply Committed and Driven Forward.
• Strong leadership skills with experience collaborating across departments, managing cross-functional teams or external agencies.
• Ability to inspire and lead creative processes while ensuring alignment with business goals.
• Strong understanding of digital marketing channels, social media platforms, and SEM/SEO best practices.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Bachelor’s degree in marketing, Business, Communications or related field.
• 5 + years of experience in marketing or related field, with a focus on supporting sales efforts and brand development.
• Proficiency in MS Teams environment and marketing software (e.g., Google Analytics, Google Ads, CRM tools, Constant Contact, Adobe Creative Suite, etc)
• Excellent interpersonal, communication, organization, and problem-solving skills.
• Strong attention to detail and commitment to quality.