Responsibilities

• Marketing strategy, planning, and budget management
• Lead volume, lead quality, cost per lead, demo rates, and ROI
• Performance of every marketing channel and lead source
• Digital marketing agencies, media partners, and outside vendors
• CRM accuracy, lead distribution, tracking, and follow-up processes
• Website leads, paid search, social media, email, texting, direct mail, canvassing, and other campaigns
• Weekly and monthly marketing scorecards
• Coordination between marketing, the call center, and sales
• Testing new campaigns, measuring results, and making adjustments
• Identifying problems and owning them through resolution

Requirements

• Experience managing marketing campaigns, budgets, and lead generation
• Strong understanding of marketing KPIs and performance reporting
• Experience with CRM systems, lead tracking, and digital marketing
• Proven ability to manage vendors, deadlines, and competing priorities
• Strong analytical, organizational, and communication skills
• Leadership or management experience strongly preferred
• Home improvement, construction, or in-home sales marketing experience is a major plus

Preferred

• Previous EOS experience is helpful but not required.

Benefits

• 401(k)