Marketing Manager at HomeServices of America | Eden Prairie, MN | $87K/yr – $118K/yr

HomeServices of America

Marketing Manager

Eden Prairie, MN (Remote)

$87K/yr – $118K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive marketing, branding, and digital presence across channels for HomeServices of America and related entities.

Own marketing programs and digital presence across channels
Must-have: Minimum 5 years of marketing and/or graphic design experience
Standout: Proficiency with CMS (WordPress/Wix), SEO, Google Analytics, and Google Ads

Job Description

Responsibilities

Design, develop and maintain marketing and promotional materials including annual advertising campaign, sales kit, flyers, videos, etc. Ensure consistent branding across the enterprise.
Create direct marketing programs for Affinity products and maintain materials and websites.
Produce and distribute quarterly newsletters and maintain client and prospect contact lists.
Develop opportunities for extended email outreach.
Maintain online search advertising campaigns.
Engage key stakeholders at both the corporate and divisional level to drive advertising, marketing and branding efforts (30%).
Work with sales and executive management to support sales activities (30%).
Collaborate with team members, IT personnel and third-party online support to create and refine the company’s digital presence (25%).
Maintain currency of company website, including SEO and analytics.
Engage team members to ensure timely and relevant website content, including news page, home page, press release section, etc.
Develop and maintain social media programs to include social dashboard planning and management. Responsible for company SharePoint Newsfeeds, LinkedIn and Facebook pages, and content development.
Maintain and update online business listings.
Manage and support media outreach and public relations efforts (15%).
Maintain relationships with local and national industry organizations.
Manage and submit annual speaker proposals for HR industry presentations.
Assist with the planning & management of HSR’s annual conference (travel required).
Attend quarterly HomeServices of America Relocation Director meetings.
Collaborate with team members to prepare presentations for conferences, webinars, etc.
Create and distribute press releases.
Assist with the development and maintenance of HSR’s monthly “Relo Rally” presentation.

Requirements

Bachelor’s degree in marketing, communications or related field or equivalent work experience and knowledge
Minimum 5 years of marketing and/or graphic design experience
Professionalism in written and verbal communication is essential
Demonst rated ability to manage multiple deadlines proactively
Strong familiarity with social media tools and sites, including, but not limited to; LinkedIn, Facebook, YouTube, Vimeo
Excellent computer skills – MS Office, Adobe Creative Suite, Canva, WordPress, Wix CMS, HTML, SEO, Google Analytics, Google Search Ads, Constant Contact or similar
Some travel may be required

Preferred

Relocation and Real Estate experience preferred
Familiarity with CRM systems a plus

Benefits

Full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)

HomeServices of America

HomeServices of America, through its operating companies, is the country's preeminent provider of homeownership services, including wholly owned brokerages, mortgage, franchising, title, escrow, insurance, and relocation services.. HomeServices is owned by Berkshire Hathaway Energy, a consolidated subsidiary of Berkshire Hathaway Inc. HomeServices’ operating companies offer integrated real estate services, including brokerage services, mortgage originations, title and closing services, property and casualty insurance, home warranties, and other homeownership services. Our core values of integrity, innovation, and transformative results fuels our purpose of pioneering industry advancements and empowering individuals and families to realize the dream of home ownership, turning aspirations into a reality for all. Our trustworthy reputation is proven in every transaction we make and our commitment to maintaining this standard is unwavering.

Founded in 1998

Minneapolis, Minnesota, USA

312 employees (9 in marketing)

www.homeservices.com