Responsibilities

• Build and manage Google Ads campaigns — Search, Local Services Ads, Display, and remarketing
• Build and manage Meta Ads campaigns (Facebook & Instagram) — lead gen, retargeting, brand awareness
• Own budgets, bidding strategy, and ongoing optimization
• Write ad copy, coordinate creatives, run A/B tests
• Report weekly on CPL, CPA, ROAS, and lead pipeline
• Manage the GHL CRM — pipelines, contacts, tags, and automations
• Build and optimize lead nurture sequences, follow-up workflows, and booking funnels
• Make sure every lead is captured, assigned, and followed up correctly
• Build and manage automation workflows in Make.com
• Connect tools across the stack — GHL, Google Ads, Meta, Asana, and more

Requirements

• 3+ years running Google Ads and Meta Ads hands-on (not just managing others who do)
• Experience in home services, home improvement, or construction marketing
• Strong GoHighLevel skills — CRM, automations, funnels
• Strong Make.com skills — building multi-step workflows and integrations
• Experience managing a remote team with daily structure and accountability
• Asana or similar project management tool — you use it every day
• Clear communicator, highly organized, self-directed
• Comfortable with data — CPL, ROAS, conversion rates, spreadsheets

Nice to have

• Experience with Google Local Services Ads specifically
• Familiarity with Buildertrend or contractor software
• Basic design skills for ad creatives (Canva or similar)
• Experience with landing pages and conversion optimization

Benefits

• 401(k)
• Bonus based on performance
• Paid time off