Marketing Manager, History - Academic & Professional - 10 month fixed term

London, UK (Hybrid)

£33K/yr – £36K/yrMid LevelFull time

Posted 3 months ago

Job Summary

Own multi-format history marketing from strategy to spend, aligning print, ebook and audio campaigns with cross-team campaigns and external partnerships.

Growth Infrastructure: Set the strategy and budget for the History list across formats and channels to drive adoptions and engagement.
Campaign Orchestration: Plan and execute email, web/SEO, social, PPC, conferences, author care, and sales materials for measurable impact.
Partnerships & Discovery: Collaborate with a US counterpart and scholarly bodies to broaden reach and improve online discoverability.

Job Description

Responsibilities

Manage and implement the marketing strategy, spend and budget for the History list across print, ebook and audiobook formats
Devise and deliver all aspects of marketing plans for the lists, including but not limited to: email marketing; web marketing and SEO; social media; print and online advertising (including PPC); review copy outreach; academic conferences and events; author care; and sales materials and support
Collaborate closely with a US marketing counterpart on global marketing strategy, tactical plans and author care
Work closely with Editorial, Sales and Bloomsbury Digital Resources teams to deliver results-driven, creative campaigns that drive adoptions, usage, engagement, brand recognition and sales across print and digital
Partner with external organisations, such as scholarly societies, to extend reach and visibility
Improve online discoverability by optimising marketing copy and metadata
Play a part in exciting departmental projects and initiatives such as cross-list campaigns, the Bloomsbury Academic blog and more

Salaries

Posted range

£33K/yr – £36K/yr

Taken straight from the job posting.

Web Marketing median pay in the United Kingdom

£45K/yr

Most pay falls between £34K and £52K. Based on 22 salaries.

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