Responsibilities

• Manage and implement the marketing strategy, spend and budget for the History list across print, ebook and audiobook formats
• Devise and deliver all aspects of marketing plans for the lists, including but not limited to: email marketing; web marketing and SEO; social media; print and online advertising (including PPC); review copy outreach; academic conferences and events; author care; and sales materials and support
• Collaborate closely with a US marketing counterpart on global marketing strategy, tactical plans and author care
• Work closely with Editorial, Sales and Bloomsbury Digital Resources teams to deliver results-driven, creative campaigns that drive adoptions, usage, engagement, brand recognition and sales across print and digital
• Partner with external organisations, such as scholarly societies, to extend reach and visibility
• Improve online discoverability by optimising marketing copy and metadata
• Play a part in exciting departmental projects and initiatives such as cross-list campaigns, the Bloomsbury Academic blog and more