Responsibilities

• Content Development: design marketing collateral, including but not limited to: food & beverage promotional materials, restaurant menus, wedding & catering menus, sales material, on-property displays, ad creative across various mediums and social media graphics
• Social Media: own social media for the hotel and all dining outlets, including but not limited to: developing a comprehensive social strategy, content creation, curating UGC, calendar development & implementation, community management, trend monitoring and managing paid social campaigns
• Influencer Management & Public Relations: oversee blogger and influencer partnerships, including but not limited to: sourcing talent, managing inquiries, preparing agreements, coordinating stay logistics, as well as building and maintaining strong local media relationships and supporting both proactive and reactive PR efforts
• Brand & Reputation Management: maintain online brand presence by creating, auditing and updating owned website content, Google profiles, third party restaurant sites and OTA pages, monitoring and responding to all comments, messages and feedback posted on social media and travel sites daily
• Food & Beverage Marketing: support marketing efforts for all on-property dining venues by offering fresh, inspired ideas to drive local and transient revenue, increase brand awareness and promote creative activations
• Asset Creation & Management: plan and execute photo and video shoots with a high level of detail, organize and manage multiple libraries of assets
• Internal & External Partnerships: support the Director of Marketing in establishing and executing the property’s marketing strategy, work collaboratively to identify partnership, activation & sponsorship opportunities, liaise and build positive relationships with internal and external partners, including but not limited to: on-property hotel team members, internal corporate partners, vendors, agency partners, local media
• Reporting & Recommendations: Track, analyze and report on marketing performance, making recommendations to adjust strategy as needed, assist with developing and executing creative campaigns geared towards driving transient room and F&B revenue

Requirements

• 3+ years of relevant experience, with hospitality/hotel/restaurant/travel/tourism specific experience highly preferred
• Excellent communication skills including writing, listening and speaking (English), sufficient to both produce high quality material and communicate effectively with internal teams and external partners
• Extensive knowledge of marketing communication mediums including but not limited to traditional, digital and social channels
• Ability to manage multiple projects across different departments simultaneously to achieve deadlines
• Strong attention to detail
• Expert-level proficiency in Canva (required)
• Ability to navigate CMS platforms (preferred)
• Microsoft Office (Word, PowerPoint, Excel & Outlook)
• Social platforms and project-based systems such as Trello

Benefits

• Access to pay when you need it through DailyPay
• Medical Insurance Coverage – for you and your family
• Mental health resources including Employee Assistance Program
• Best-in-Class Paid Time Off (PTO)
• Go Hilton travel program: 100 nights of discounted travel
• Parental leave to support new parents
• Debt-Free Education: Team Members will have access to a wide variety of educational credentials through our partnership with Guild Education, including: college degrees and professional certifications*
• 401K plan and company match to help save for your retirement
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Career growth and development