Responsibilities

• Creates, develops and implements an annual marketing plan. The plan should maximize the marketing budget to drive traffic to the property and its tenants while staying true to the brand identity.
• Frequently reviews and understands center sales and traffic trends and implements reporting strategy
• Creates, plans and orchestrates multiple events per month from conception, to contract negotiation through execution
• Oversees public relations for the property ; is responsible for composing engaging press releases, distributing necessary press materials to the media, and tracks the publicity value of all media coverage with a sense of urgency
• Maintains and manages website presence, email list and social channels with focus on Instagram and Facebook; while constantly assessing the shifting social / media landscape and experimenting with emerging channels as deemed relevant.
• Informs retail partners of marketing activities and supports requests for on/off-site programming/activation where relevant
• Executes paid media program inclusive of digital, OOH and print channels as well as sponsorship efforts, as needed
• Responsible for managing the local production and use of on/off site collateral material and distribution
• Partners with the GM to identify/create revenue generating opportunities to achieve the financial goals of the property; including but not limited to pop-ups, sponsorships and brand partnerships
• Prepares, reviews and understands marketing budget, financial and various related reports
• Participates in Management on Duty rotation, tenant manager meetings, staff meetings and other relevant management meetings, as necessary

Requirements

• BS in Marketing/Business Administration or similar field with 5-7 years of experience marketing, event planning, social media planning, public relations, marketing, and media relations. Retail experience is preferred, not required.
• Excellent oral, written, organizational, interpersonal skills
• Proficiency in Microsoft Office and social media channels (Instagram, Facebook)
• Proficiency in marketing-based tools (i.e. Iconosquare, Canva, Constant contact, Sweet IQ, Wordpress)
• Basic knowledge of Adobe Suite products, including Photoshop, Illustrator and InDesign is a plus but not required.

Preferred

• Retail experience is preferred, not required.