Marketing Manager Hill Events Temporary

Responsibilities

• Organic Social Growth: Create and maintain social content calendars across the event portfolio and identify opportunities to expand The Hill Events’ social presence.
• Email Marketing & Lifecycle Campaigns: Build, execute, and optimize email campaigns across the event lifecycle—from launch and speaker announcements through registration conversion, reminders, and post-event engagement. Understand segmentation, deliverability, A/B testing, engagement metrics, and campaign optimization.
• Audience Database Development: Help build and maintain a sophisticated audience database segmented by industry, seniority, policy interest, geography, engagement history, and event attendance. Develop strategies to continuously grow, clean, enrich, and activate the database for future events.
• Audience Intelligence & Targeting: Translate event topics into clearly defined target audiences and identify the organizations, industries, policymakers, congressional offices, associations, executives, and other communities most relevant to each program.
• Strategic Campaign Development: Design and execute multi-channel marketing campaigns that highlight the unique value of The Hill’s events
• Data-Driven Acquisition: Utilize various strategies to identify and reach key demographics, ensuring our events are well-attended by sophisticated attendees
• Community Management: Engage with informal networks and professional circles to build grassroots interest and long-term loyalty
• Partnership Collaboration: Work closely with high-level sponsors to align audience acquisition goals with broader organizational missions
• Event Promotion: Manage social media outreach and post-event highlights to strengthen community around The Hill and its events
• Registration Management: Ability to use event platforms as well as 1:1 strategies to garner high-level attendees, and manage on-site check in process

Requirements

• Educational Background: Degree in Marketing, Communications, or Political Science
• Professional Experience: 2+ years working in audience acquisition and social media campaign building
• Executive Presence: Comfortable engaging with senior leadership, internally as well as externally

Benefits

• Our comprehensive benefits package for full-time employees includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, Paid Parental leave, life insurance and more. Part time employees are eligible for 401(k) and any local/state leave plans. Union positions are subject to the benefits outlined in their Collective Bargaining Agreement.