Marketing Manager

Fairfield, NJ (On-site)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive regional cannabis brand and trade marketing campaigns in New Jersey, with a focus on compliant, multi-channel activation and retailer partnerships.

  • Own regional brand/trade campaigns and activations
  • Must-have: 3-5 years in brand management or digital marketing with a strong portfolio
  • Standout: Hands-on, in-office role partnering with sales and product leadership

Job Description

Responsibilities

  • Launch Rosin Tech Labs' full-scale regional brand and trade marketing campaigns
  • Develop and execute a compliance-friendly digital and social media strategy
  • Build partnerships with retail accounts, local events, and community organizations across New Jersey
  • Manage trade promotions, retail activations, and product launches to drive sell-through and brand visibility
  • Support marketing initiatives for new product lines and market expansion
  • Oversee design, procurement, and inventory management of branded merchandise and promotional materials
  • Marketing Strategy & Execution: Develop and execute marketing plans aligned with sales goals, seasonal priorities, and regulatory requirements
  • Plan and manage promotional calendars tied to product launches, retail activations, holidays, and sales initiatives
  • Coordinate campaign timelines from concept through execution, ensuring alignment across teams
  • Trade & Retail Partner Marketing: Own all trade marketing initiatives, including co-branded promotions, product launch support, and vendor activations with retail partners

Requirements

  • Must be 21 years of age or older
  • In-office availability in Fairfield, New Jersey (Monday-Friday), with occasional travel as needed
  • 3-5 years of marketing experience (brand management, CPG, wholesale, or digital marketing)
  • Strong portfolio demonstrating brand-building and campaign execution
  • Ability to manage multiple projects simultaneously
  • Excellent written, verbal, and organizational skills
  • Proficiency with digital marketing tools (social platforms, analytics, Canva/Adobe, etc.)

Preferred

  • Cannabis industry experience
  • Familiarity with New Jersy cannabis advertising regulations
  • Experience supporting wholesale or CPG trade marketing
  • Knowledge of METRC, seed-to-sale platforms, or wholesale ordering systems

Benefits

  • Competitive salary: $75,000-$85,000 DOE; potential for performance-based bonuses
  • PTO and paid holidays
  • Comprehensive benefits package including health, dental, and vision
  • Employee product discounts
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HASHERY

Hashery feels like home–a place your excited & relieved to return to. Our roots are Jersey Grown & we are so blessed to sew those roots in Hackensack. Hashery provides an honest experience from honest people. Our staff wants to not only educate you but learn from you. We want to know why you’re here & what we can do to improve your journey with the cannabis plant.

Founded in 2023
6 employees (1 in marketing)