Marketing Manager

Boston, MA (Hybrid)

$65K/yr – $70K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and help execute integrated communications programs across earned media, external and internal channels, shaping narrative and supporting client and agency initiatives.

  • Lead the development and coordination of press materials, media lists, and interview logistics
  • Collaborate on RFPs, website and internal communications to strengthen overall brand visibility

Job Description

Responsibilities

  • PR / Media Relations
  • Assist in the execution of earned media strategies for the agency and select PR clients to build brand visibility, and proactively provide ideas to build upon or strengthen the plans
  • Support writing assignments like press release drafts, pitches, awards entries, thought leadership, or any other promotional materials
  • Build media lists in support of agency or client announcements
  • Assist with the coordination of press interviews, meetings, events or other brand-building initiatives
  • Monitor media coverage and help develop reporting documents as needed
  • External Communications / Business Development
  • Assist with the development of RFP responses based on existing materials, and build upon or write net-new responses with manager input and guidance
  • Support writing assignments for the agency like website copy, social posts, case studies or any other promotional materials
  • Assist with the development of search consultant communications

Requirements

  • 3+ years of experience in PR, communications, or business development-focused roles
  • A detail-oriented self-starter who is highly organized and can work independently after being kicked off on an assignment
  • Strong multitasking abilities with a proactive, solutions-oriented mindset
  • Excellent communication and interpersonal skills
  • Able to collaborate cross-functionally and manage competing priorities
  • Proficient with common office and collaboration tools (e.g., Google Workspace, Microsoft Office Suite, ClickUp/Slack, Excel)
GYK logo

GYK

Hey, we’re GYK, an independent, integrated agency serving as a creative growth engine. Autopilot is our enemy, creativity is our expertise and impact is our endgame. For clients like New Hampshire Travel & Tourism, Keolis, Harpoon, the Boston Bruins, Culture Pop Soda, Ken’s Foods, New Hampshire Lottery, Sallie Mae, Hometown Financial Group, Nuvance Health, and Sweet Baby Ray’s, GYK delivers culturally relevant, insightful ideas that ignite brands and fuel business growth. The agency is headquartered in Manchester, NH, with an office in downtown Boston. GYK offers clients the following services: Strategy, Creative, Media & Analytics, Production, Account & Project Management.

Founded in 1975
Manchester, New Hampshire, USA
116 employees (41 in marketing)

Traffic Signals

Monthly Visitors
2.9K
Traffic Source Mix
Search
35.3%
Direct
44.6%
Referral
5.4%
Social
13.3%
Paid
1.4%

Headcount Trend

Current headcount: ~116

Marketing Team

Marketing Team Size
27 (23% of company)
Marketing Roles Posted (Last 30 Days)
1