Marketing Manager - Growth & Strategy

Saint Paul, MN (On-site)

$60K/yr – $70K/yrMid Level5+ years expFull time

Posted 1 day ago

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Job Summary

Lead go-to-market for new products and initiatives, guiding launches from concept to market; shape and optimize Crystal D's digital experience and AI-powered marketing workflows; conduct customer and market research to identify opportunities; create strategic campaigns and enable the sales team; drive cross-functional collaboration and monitor performance to improve results.

  • Own GTM strategy and execution
  • Drive cross-functional initiatives and data-driven improvements

Job Description

Responsibilities

  • Develop and execute go-to-market strategies for new products and initiatives.
  • Partner on product launches from concept through market execution.
  • Help shape the strategy and evolution of Crystal D's digital experience, including our website.
  • Build and optimize AI-powered marketing workflows and processes.
  • Conduct customer and market research to identify opportunities for growth.
  • Create strategic marketing campaigns that generate demand and strengthen customer engagement.
  • Develop sales enablement tools and resources that support our sales team.
  • Collaborate across departments to drive key business initiatives.
  • Measure results and continuously improve marketing performance through data and insights.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Experience leading or supporting product launches, strategic marketing campaigns, or go-to-market initiatives.
  • Strong project management, organization, and communication skills.
  • Experience using marketing analytics to measure success and improve performance.
  • A continuous learner who enjoys building new systems and processes.
  • 5–8 years of marketing experience with increasing strategic responsibility.

Benefits

  • - Weekly Pay
  • - Paid Holidays
  • - Paid Time Off
  • - 401(k) Match
  • - Health Insurance
  • - Dental Insurance
  • - Life Insurance
  • - Flexible Spending Account (FSA)
  • - Employee Assistance Program (EAP)
  • - Employee Discount
Crystal D logo

Crystal D

Crystal D (www.crystal-d.com), a leader in awards and gifts, has been delighting recipients with the highest-quality recognition products for more than 30 years. We are known as the Home of “The WOW Effect” ® because every item is designed and hand-crafted by our artisans in St. Paul, Minnesota, and this meticulous attention to detail turns the emotion of a recognition experience into a lasting memory. Crystal D offers over 1,500 innovative and elegant awards and gifts, guarantees an industry-leading production time of just six to eight days after art approval, and has earned five-star status for our customer service. Contact us at (800) 544-1131 or email sales@crystal-d.com.

Founded in 1993
St Paul, Minnesota, USA
81 employees (25 in marketing)

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
32.5%
Direct
51.3%
Referral
5.6%
Social
9.3%
Paid
1.2%

Headcount Trend

Current headcount: ~81

Marketing Team

Marketing Team Size
10 (12% of company)
Marketing Roles Posted (Last 30 Days)
1