Marketing Manager - Growth & Engagement

Louisville, KY (On-site)

$70K/yr – $72K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own integrated marketing execution for a nonprofit org, coordinating CRM hygiene and data quality while driving multi-channel campaigns, content creation, and event promotion.

  • Campaign orchestration across email, social, web, and other channels with calendar ownership and performance insights.
  • Content creation and social asset production using Canva, ensuring brand consistency and timely delivery.
  • Data-driven marketing operations: CRM hygiene, lead tracking, reporting, and cross-stakeholder collaboration.

Job Description

Responsibilities

  • Execute marketing campaigns across email, social media, web, and digital channels.
  • Coordinate campaign calendars, timelines, and deliverables.
  • Support program recruitment, event promotion, and organizational marketing initiatives.
  • Monitor campaign performance and provide actionable insights.
  • Manage day-to-day social media activity across organizational platforms.
  • Create engaging social media content, graphics, and promotional assets using Canva or similar tools.
  • Develop content calendars and schedule posts.
  • Monitor engagement and identify opportunities to increase audience growth and interaction.
  • Maintain marketing data and support campaign execution within Salesforce, HubSpot, or similar CRM platforms.
  • Assist with email marketing, audience segmentation, automation, and reporting.

Requirements

  • Bachelor's degree in Marketing, Communications, Public Relations, or related field
  • 3–5 years of marketing experience
  • Experience managing social media platforms for an organization or brand
  • Working knowledge of Salesforce, HubSpot, or similar CRM platforms
  • Strong writing, editing, and communication skills
  • Experience creating social media graphics and marketing assets using Canva or similar tools
  • Excellent organizational and project management abilities
  • Ability to manage multiple priorities and deadlines with attention to detail

Preferred

  • Experience with marketing automation and email marketing platforms
  • Familiarity with LinkedIn, Meta, and digital advertising platforms
  • Experience working with AI tools such as ChatGPT, Gemini, Claude, or similar technologies
  • Experience in nonprofit, education, professional development, or membership-based organizations

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Vision insurance
  • Work Location: In person
Leadership Louisville Center logo

Leadership Louisville Center

The Leadership Louisville Center’s purpose is to inspired and equip leaders to be better and do better. We are a nationally-recognized resource for individuals and organizations who strive to go beyond being individually successful to being truly significant. We are a nonprofit organization in Louisville, Kentucky, serving as the region’s hub for talent development, relationship building, and community engagement. Programming includes five social impact leadership programs (Leadership Louisville, Focus Louisville, Ignite Louisville, Bingham Fellows, and Encore Louisville), the Alice Houston Women’s Leadership Program, leadership skills training courses presented through partner brand LeadingBetterTM, and events designed to connect leaders and motivate positive change. Learn more at www.leadershiplouisville.org.We're also proud to be the founding partner of the National Community Leadership Collaborative (NCLC). Learn more at nclcpartners.org.

Founded in 1979
Louisville, Kentucky, USA
34 employees (6 in marketing)

Traffic Signals

Monthly Visitors
2.8K
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
28.6%
Direct
46.8%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
4 (12% of company)
Marketing Roles Posted (Last 30 Days)
1