Responsibilities

• Marketing Strategy & Campaign Management
• - Strategic Planning: Develop long-term marketing plans and roadmaps that align with broader business goals, bringing fresh thinking to the team.
• - Campaign Management: Lead marketing campaigns from concept through execution across digital, retail, wholesale, and social channels, partnering with content and creative teams to bring ideas to life.
• - Process Management: Build and lead the marketing processes that keep campaigns, approvals, and cross-functional work moving efficiently.
• Brand Management & Storytelling
• - Maintain brand consistency across all marketing touchpoints and communications
• - Develop compelling brand narratives and creative direction that resonate with our audience, bringing a strong creative eye to every execution
• - Licensing & Marketing Approvals: Manage the approval process for licensed brand marketing materials, ensuring alignment with licensor guidelines and internal standards.
• Partner & Press Management
• - Own relationships with external partners, agencies, and vendors supporting marketing initiatives

Requirements

• 4+ years of marketing experience, with a track record of leading campaigns from start to finish
• Strong marketing strategy skills, with the ability to translate brand storytelling into cohesive campaigns
• Experience managing or mentoring direct reports
• Strong organizational skills and the ability to manage multiple priorities and processes at once
• Strategic, long-term planning mindset with the ability to build roadmaps, not just execute short-term tasks
• Excellent presentation skills and comfort presenting ideas to leadership and cross-functional teams
• Demonstrated initiative — a self-starter who identifies opportunities without waiting for direction
• Strong creative eye and instinct for brand aesthetics
• Bachelor’s degree in Marketing , Business, Communications, or related field preferred

Preferred

• Experience at a fashion , footwear, or other creative/lifestyle brand
• Experience with licensed brands, licensor approvals, or multi-brand portfolios
• Experience managing press or communications strategy
• Experience managing agencies or external partners
• Data-driven mindset with experience using insights to guide strategy

Benefits

• Medical, Dental, Vision, 401k plan & access to employee recognition programs.
• Paid vacation, holidays, Eternal Summer Fridays, birthdays off & more!
• Friendly, fun, creative & collaborative work environment.
• Ground Up International is an equal opportunity employer.