Marketing Manager

Bethlehem, PA (On-site)

$85K/yr – $115K/yrMid Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Owns end-to-end brand marketing operations across three brands, leading paid media, agency partnerships, and omni-channel content while coordinating sales enablement and multi-buyer strategies.

Manage marketing calendar and paid media for three brands
Lead agency briefs, feedback, and quality control
Develop sales collateral, trade activations, and in-store programs

Job Description

Responsibilities

The marketing calendar across SunCup, GLAS, and LockerBox
Paid media across SunCup, GLAS, and LockerBox
Our relationship with our creative agency. Briefing, feedback, timelines, and quality.
Email, organic social, and content across all three brands
Sales collateral and sell sheets in support of our sales team
Trade shows, sampling programs, and in-store activations
Brand budgets and spend tracking

Requirements

Roughly 4 to 7 years in marketing, ideally food, beverage, or CPG
You have personally run paid media.
Experience being the client to an agency. You know how to give a brief and reject work without burning a relationship.
You have marketed to more than one type of buyer. B2B and consumer, or trade and retail.
You write well and you write fast
You have worked somewhere small enough that you did the work yourself

Gregory Packaging Inc.

Gregory Packaging is a venerable, third-generation family-owned beverage manufacturing company, proudly headquartered in Bethlehem, PA. With a strategic network of plants in Bethlehem, PA; Newark, NJ; Verona, VA; Newnan, GA; and Phoenix, AZ, we are positioned in key logistics centers to efficiently serve our customers nationwide. Our flagship SunCupTM brand offers a delightful range of chilled and frozen portion juices, available in 4oz. and 6oz. plastic cups and paper cartons, catering to diverse preferences. Additionally, we produce SunCupTM 100% Juice and Farm & OrchardTM brand juices, presented in aseptic shelf-stable juice boxes for extended freshness. For those seeking concentrated options, our Greg PackTM brand features a selection of frozen 12/32oz juice concentrates.Our company's rich history dates back to 1922 when founder Reed Gregory established our first facility in the historic Fulton Fish Market in New York City, initially focusing on seafood processing and wholesaling. Known for unparalleled quality and integrity, Reed Gregory laid the foundation for our enduring success. After World War II, his son Ed joined the business, and in the 1960s, recognizing the burgeoning beverage industry's potential, pivoted to manufacturing fruit juices and drinks. This visionary shift has allowed us to become the trusted manufacturer behind many of today's renowned beverage brands. Today, our enduring success is not only attributed to our rich heritage and quality products but also to our unwavering commitment to producing beverages in sustainable packaging, aligning with our mission to protect and preserve the environment for future generations.

Founded in 1922

Bethlehem, Pennsylvania, USA

119 employees (6 in marketing)

www.suncupjuice.com