Responsibilities

• Develop, implement, and manage integrated digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels.
• Conduct keyword research and utilize SEO tools to improve organic search rankings and website visibility.
• Manage paid advertising campaigns including SEM (Search Engine Marketing) and paid social media advertising campaigns to maximize ROI.
• Oversee website management using content management systems like WordPress, ensuring content is optimized for SEO and user engagement.
• Utilize web analytics reporting tools such as Google Analytics, Google Tag Manager, and marketing analytics platforms to monitor campaign performance and generate actionable insights.
• Create compelling content for various channels including email marketing, blogs, social media posts, and graphic design assets using Adobe Creative Suite and Adobe Photoshop.
• Collaborate with cross-functional teams to ensure consistent branding, messaging, and effective website management.
• Implement conversion optimization strategies by analyzing user behavior data to enhance landing pages, call-to-actions, and overall user experience.
• Manage digital campaign setup from initial planning through execution, tracking performance metrics to refine ongoing efforts.
• Leverage marketing automation tools to streamline workflows, nurture leads, and improve campaign efficiency.

Requirements

• Proven experience in digital marketing management with a strong understanding of SEO (Search Engine Optimization), SEM (Search Engine Marketing), paid advertising campaigns, and social media marketing strategies.
• Hands-on proficiency with SEO tools, Google Ads (formerly AdWords), Google Analytics, Google Tag Manager, and web analytics reporting platforms.
• Demonstrated ability in content creation, graphic design using Adobe Creative Suite or Photoshop, and website management with WordPress or similar CMS platforms.
• Experience managing paid search marketing campaigns across multiple channels with a focus on conversion optimization.
• Knowledge of e-commerce platforms and online sales funnels to support digital marketing efforts for online retail environments.
• Strong analytical skills with the ability to interpret data from various sources to inform strategic decisions.
• Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while maintaining attention to detail.

Preferred

• Technical proficiency in HTML, CSS, JavaScript, SQL or other coding languages is highly desirable for website optimization tasks.

Benefits

• Flexible schedule