Responsibilities

• Create and implement marketing plans and systems aligned with business objectives.
• Conduct research to understand consumer behavior, market trends, and competitive landscapes.
• Oversee the planning, execution, and analysis of marketing campaigns across various channels (digital, print, social, etc.).
• Manage marketing budgets effectively and track campaign performance.
• Develop marketing content, including website copy, social media posts, promotional materials, email campaigns, and presentations.
• Design and produce creative assets for digital and print use, including social media graphics, display ads, brochures, and other marketing materials using Adobe Creative Suite.
• Develop and execute social media strategies across platforms; create and schedule posts, engage with audiences, and analyze performance to drive growth and engagement.
• Build and maintain relationships with clients, vendors, and internal stakeholders.
• Analyze marketing data to identify areas for improvement and optimize campaigns.
• Stay up-to-date with the latest marketing trends, design best practices, social media platforms, and technologies.

Requirements

• Ability to develop and execute effective marketing strategies.
• Excellent written and verbal communication skills to present ideas, collaborate with teams, and engage with stakeholders.
• Ability to analyze data, interpret results, and make data-driven decisions.
• Strong eye for design and the ability to develop innovative and visually engaging marketing campaigns.
• Strong understanding of print production.
• Proficiency in Adobe Creative Suite with a solid understanding of visual storytelling, typography, and layout principles.
• Expert understanding of social media platforms, trends, and best practices to effectively manage and grow brand presence.
• Ability to manage multiple projects simultaneously, meet deadlines, and stay organized.
• Ability to motivate and guide a team, fostering a positive and productive work environment.
• Familiarity with marketing automation tools, CRM systems, design software, and analytics platforms.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance