Marketing Manager

Responsibilities

• Set the overall marketing strategy and operating priorities in support of business and growth objectives.
• Lead and develop the marketing team, providing clear expectations, coaching, feedback, and opportunities to build new capabilities.
• Serve as a trusted marketing advisor to business leaders, helping translate commercial priorities into focused plans and effective execution.
• Oversee communications, creative services, digital channels, websites, social media, events, campaigns, and other major customer touchpoints.
• Own dealer and channel communications, ensuring partners receive clear, timely, and coordinated information about products, programs, pricing, and business priorities.
• Lead the marketing strategy, communication, and execution support for dealer incentive and commercial programs, working with Sales, Pricing, and business leaders to drive participation and measurable results.
• Own and execute trade shows and industry events as one component of the broader go-to-market strategy, with clear objectives, disciplined investment, and coordinated follow-through before and after each event.
• Establish clear priorities across the business unit and direct limited resources toward the highest-impact opportunities.
• Build effective partnerships with Product Management, Sales, Pricing, and other functions to improve go-to-market execution.
• Strengthen marketing planning, intake, project management, and operating rhythms so work moves with greater speed, clarity, and accountability.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field.
• Approximately 10 or more years of progressive experience in marketing, product marketing, commercial marketing, brand leadership, or a related function.
• Meaningful experience leading and developing a team.
• Demonstrated ability to set direction, establish priorities, and lead execution across multiple businesses, brands, or stakeholder groups.
• Strong commercial judgment and an understanding of how marketing supports customer decisions, sales effectiveness, and business growth.
• Experience partnering closely with senior business leaders, Product Management, Sales, and other commercial functions.
• Ability to move between strategic thinking and practical execution without losing focus or momentum.
• Experience improving marketing processes, operating rhythms, resource allocation, or organizational capability.
• Strong written and verbal communication skills, including the ability to simplify complex issues and communicate directly.
• Demonstrated ownership, sound judgment, and consistent follow-through.

Preferred

• Experience developing product positioning, value propositions, competitive differentiation, and go-to-market strategies.
• Experience with product pricing, pricing strategy, value-based pricing, commercial programs, or price realization.
• Experience in agriculture, industrial equipment, manufacturing, construction, or another complex business-to-business environment.
• Experience supporting businesses that sell through dealers, distributors, contractors, or other channel partners.
• Experience managing a portfolio of brands or supporting multiple business units.
• Experience introducing marketing automation, CRM, analytics, AI, or other technologies that improve team effectiveness.
• Experience in seasonal, cyclical, or market-condition-driven industries.

Benefits

• Benefits will include the ability to elect health care and wellness plans, dental and vision plans, flexible and virtual work options (where available), 401(k) Savings Plan with company match, paid holidays, paid time off, health savings and flexible spending accounts, reimbursement for continuing education, life insurance, and other supplemental insurance plans.