Responsibilities

• Coordinate each component of the approved marketing plan on time, on brand and on budget.
• Work with department managers to help them achieve their goals.
• Maintain and segment marketing database of both existing and potential relationships.
• Digital marketing coordination across all digital channels including paid, SEO, social media, email marketing, marketing automation, etc., and maintain website and landing pages.
• Maintain collateral, inventory and distribution processes across the organization
• Support customer survey processes, data capture and use in communications follow-up.
• Coordinate events including open houses, demos, and boat shows.
• Manage approved budget expenditures and include in reporting processes.
• Report on effectiveness of marketing campaigns, programs, and activities and initiatives monthly.
• Ability to engage in some business travel as warranted.

Requirements

• Three to five years related marketing experience in a retail industry, particularly in B2C settings.
• Strong project management skills.
• Exceptional writing and communication skills.
• Computer proficiency and experience with Microsoft Office (Word, PowerPoint, Excel, etc.).
• Organized, creative and innovative
• Able to research, analyze findings and interpret trends
• Works independently on individual initiatives as well as part of a team
• A quick learner, self-starter and ability to prioritize an ambitious workload
• Ability to thrive in a team environment as a key team member
• Bachelor’s Degree in Business/Marketing; or comparable work experience.

Benefits

• Health, Dental and Vision Insurance
• Paid Time Off
• Employee Discounts
• Growth Opportunities
• Team & Family-Oriented Culture