Responsibilities

• 60% - Operational Marketing Functions
• Develop, coordinate, and execute the overall marketing and communication strategy and each individual performance event marketing campaign for the Center.
• Align Center's marketing and communication with the Gonzaga University Marketing & Communications branding and style standards.
• Oversee all Center marketing and communication platforms and mediums including web, social, digital, email, direct-mail, print media (including newspaper, magazine, programs, and brochures), radio, and television.
• Manage the Center's social media accounts including Facebook and Instagram.
• Write and manage Press Releases working collaboratively with University MarCom group.
• Serve as creative director for all print, digital, and visual marketing.
• Manage all advertising purchases for Center with traditional media outlets and digital media vendors.
• Contract with vendors and independent contractors to support content creation and delivery.
• Work collaboratively with university communicators and partners in key areas including website content management, social media development and strategy, and content development.

Requirements

• Bachelor's Degree or Equivalent Experience
• 4 years
• In lieu of the educational qualifications, candidates may qualify with equivalent professional experience at a ratio of one year of experience for each year of required education.
• Proficient in Microsoft Office Suite, Excel, and Word
• Proficient in Adobe Creative Suite (Illustrator, Photoshop, and In-Design)
• Experience with email platforms
• Experience with social media dashboards and managing social accounts
• Experience with survey construction
• Proficient in English written and verbal communication skills
• Excellent organizational skills

Preferred

• Work experience in higher education is preferred.
• Work in experiential marketing.
• Working knowledge of computerized ticketing systems.
• Demonstrated experience with content management systems.