Responsibilities

• Define the go-to-market strategy, positioning, and target segmentation for every new partner launch and conversion
• Lead strategic planning sessions with GMs, partner marketing leadership, and internal channel owners to build integrated, multi-channel launch plans covering PR, lifecycle, web, affiliates, paid, and organic
• Own launch readiness, sequencing, and execution across all marketing surfaces, making real-time tradeoff decisions when priorities shift
• Partner with analytics and marketing leadership to define launch KPIs, build launch dashboards, and set goals that align with both Imprint and partner objectives
• Lead post-launch performance analysis from 0 to 60 days and present recommendations to marketing leadership and partner teams on what to scale, cut, or iterate
• Own the end-to-end launch workback schedule and execution plan, with full accountability for on-time, on-strategy delivery
• Build and maintain detailed timelines across all marketing workstreams, proactively identifying risks and resolving blockers before they escalate
• Drive cross-functional alignment and accountability across lifecycle, creative, ops, paid, data, and partner teams, ensuring nothing falls through between planning and go-live
• Escalate and resolve competing priorities across concurrent launches, making judgment calls on resourcing and sequencing
• Author strategic briefs for lifecycle marketing on launch-specific email, push, and SMS campaigns in Imprint channels, providing clear objectives, target segments, learning agendas, and success criteria for each

Requirements

• Proven track record of leading co-marketing or partner marketing programs end to end with measurable business results, not just executing against someone else's plan
• Strong strategic understanding of GTM planning, campaign development, and multi-channel marketing execution across PR, lifecycle, web, affiliates, paid, and organic
• Experience owning complex launch timelines, workback schedules, and cross-functional execution across multiple concurrent workstreams
• Track record of influencing and aligning senior stakeholders cross-functionally, including business development, growth, product, and creative leadership
• Ability to manage multiple partner relationships and competing priorities simultaneously without dropping quality or clarity
• Exceptional communicator in writing, in presentations, and in high-stakes partner-facing settings, with the ability to tailor your message to the audience
• Data-informed and analytically rigorous in evaluating campaign performance, diagnosing gaps, and making investment decisions

Preferred

• Experience in fintech, consumer finance, payments, or card-linked loyalty programs
• Familiarity with co-branded marketing, retail partnerships, or affiliate and channel marketing
• Experience building a partner marketing function, playbook, or operating model from the ground up
• Background in high growth startup or scale-up environments where you had to build structure while shipping at speed

Benefits

• Competitive compensation and equity packages
• Leading configured work computers of your choice
• Flexible paid time off
• Fully covered, high-quality healthcare, including fully covered dependent coverage
• Additional health coverage includes access to One Medical and the option to enroll in an FSA
• 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
• Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity