Responsibilities

• Lead the end-to-end planning, execution, and optimization of global integrated marketing campaigns aligned with Dynata’s business objectives and revenue targets.
• Develop campaign strategies across diverse channels, including email, webinars, paid media, content syndication, and third-party programs, ensuring alignment with go-to-market priorities.
• Translate marketing goals into detailed campaign plans with clear objectives, target audiences, messaging, channels, KPIs, and timelines.
• Manage full-funnel campaign performance, focusing on generating high-quality demand, improving MQL-to-SQL conversion rates, and increasing pipeline influence.
• Partner with Sales and Revenue Operations to ensure effective lead routing, scoring, follow-up, and measurement throughout the sales funnel.
• Design and oversee lead nurturing programs utilizing marketing automation tools, segmentation, and behavioral triggers to move prospects through the buyer journey.
• Continuously test, measure, and optimize campaign elements such as email content, landing pages, CTAs, and ad creative to maximize engagement and conversions.
• Develop comprehensive campaign reporting that links activities to business outcomes, providing insights on engagement, conversions, pipeline impact, and ROI.
• Utilize advanced marketing technology stacks, including HubSpot, Dynamics 365, and creative tools like Canva or Figma, to execute and monitor campaigns effectively.
• Collaborate with Product Marketing, Content, Sales, and external vendors to ensure campaign assets are aligned, optimized, and delivered on schedule and budget.