Marketing Manager, Global Events

Renton, WA (Hybrid)

$89K/yr – $153K/yrMid Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end-to-end event marketing engine for fan-facing campaigns around festival events, balancing creative messaging with cross-team execution and retailer storytelling.

  • Event Campaign Ownership: lead festival campaigns for MagicCon, Gen Con, and major cons from concept to post-mortem.
  • Creative & Communications: craft and edit fan-facing copy and coordinate with design, retail, and partners.
  • Cross-Functional Delivery: align timelines, assets, and channels across marketing, PR, and events to hit launch and attendance goals.

Job Description

Responsibilities

  • Come and play with us on the Magic Events Team!
  • You will work directly with the Sr. Event Marketing Manager and assist in the planning and implementation of the marketing campaigns associated with our events
  • You will help craft and edit fan-facing communications and execute campaigns promoting Magic's festivals including MagicCon, Gen Con, San Diego Comic Con and more!
  • You are creative, with an eye for detail, who collaborates with others, and gets things done
  • You have probably worked on marketing campaigns for new consumer packaged goods, entertainment franchises, and/or handled corporate communications – preferably for an entertainment or collectibles brand

Requirements

  • BA/BS or equivalent experience with a concentration in Marketing or Business
  • A minimum of 4 years professional marketing experience
  • A minimum of 4 years copy editing and copywriting experience
  • Outstanding interpersonal skills
  • Experience working with retail marketing agencies and design teams to create physical and digital marketing assets
  • Ability to drive projects forward independently by providing clear and concise direction/feedback and influencing partners
  • Knowledge of, curiosity about or experience with games, sci-fi, fantasy properties and passionate fan communities
  • Knowledge of the pop culture and entertainment industry, trends and enthusiasm for research
  • Ability to successfully implement campaigns and projects independently
  • Rock solid organization, time management and attention to detail in a fast-paced environment
  • Creative, flexible and positive demeanor
  • The ability to travel multiple times per year, including international travel
  • This role is onsite at our headquarters in Renton, WA and will require three in-office days per week

Preferred

  • Familiarity with Magic: The Gathering

Benefits

  • Health & Wellness
  • Time Off to Recharge
  • Financial Well-being
  • Life & Family Support
  • Volunteer and Community Initiatives
  • Learning & Development
  • Exclusive Perks
Hasbro logo

Hasbro

3.4 Glassdoor

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.

Founded in 1923
Pawtucket, Rhode Island, USA
8K employees (2,353 in marketing)
54% recommend to a friend
36% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Traffic Source Mix
Search
53.1%
Direct
33.1%
Referral
7.4%
Social
5.5%
Paid
0.8%

Headcount Trend

Current headcount: ~8K

Marketing Team

Marketing Team Size
1,247 (16% of company)
Median Career Experience
24 years
Median Tenure
9.3 years
Marketing Roles Posted (Last 30 Days)
13

Funding

Total Funding
$500M
Last Raise
$500M
Post IPO Debt, 2 years ago

Funding History

  • May 2024
    Post IPO Debt • $500M

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