Responsibilities

• Develop and implement integrated marketing plans that align with company goals, focusing on digital channels such as social media, email, SEM (Search Engine Marketing), and paid advertising campaigns
• Manage and optimize paid advertising campaigns across platforms including Google Ads, Facebook Advertising, and other social media advertising platforms to maximize ROI
• Conduct keyword research and utilize SEO tools to improve organic search rankings and website visibility
• Oversee website management using content management systems like WordPress, ensuring content is engaging, SEO-friendly, and up-to-date
• Utilize analytics tools such as Google Analytics, Web analytics reporting, and marketing automation platforms to monitor campaign performance and generate actionable insights
• Coordinate content creation efforts including graphic design with Adobe Creative Suite (Photoshop, Illustrator) and content management systems to produce compelling digital assets
• Implement conversion optimization strategies by analyzing user behavior data and refining landing pages or sales funnels for better performance
• Manage email marketing campaigns using marketing automation tools to nurture leads and enhance customer retention
• Track key performance indicators (KPIs), prepare detailed reports on web analytics, campaign results, and overall marketing effectiveness

Requirements

• Proven experience in digital marketing with a strong understanding of SEM, SEO, social media marketing, paid advertising campaign management, and web analytics reporting
• Technical proficiency with SEO tools, Google Ads (Google AdWords), Google Analytics, Google Tag Manager, HTML, CSS, JavaScript, and content management systems like WordPress
• Skilled in content creation with expertise in graphic design software such as Adobe Photoshop and Adobe Creative Suite
• Ability to manage multiple campaigns simultaneously while maintaining attention to detail and meeting deadlines
• Strong analytical skills with experience in marketing analytics and performance marketing strategies
• Excellent communication skills for collaborating across teams and presenting insights clearly
• Knowledge of e-commerce platforms and website management best practices is highly desirable
• Experience with social media management tools for running social media advertising campaigns across various platforms