Marketing Manager

Responsibilities

• Partner with Sales and Evaluation teams to support customer projects and establish fragrance direction for customer briefs.
• Develop customer presentations and marketing concepts aligned with client business strategies and market opportunities.
• Analyze consumer behavior, market trends, and product categories to identify insights that support business development.
• Lead marketing programs and initiatives that address customer needs and support fragrance development.
• Research consumer trends, competitive activity, and new product launches to identify opportunities across assigned categories.
• Conduct market and category gap analyses to support business development strategies for customers and brands.
• Develop marketing concepts and sensory presentation approaches to communicate fragrance positioning and product benefits.
• Communicate marketing programs, research findings, and category insights to commercial and development teams.

Requirements

• University degree in Business, Marketing, or a related field, or equivalent experience.
• 6+ years of experience in marketing or a related function within the fragrance or consumer products industry.
• Proficiency in Canva for developing marketing presentations, visual content, and creative materials.
• Demonstrated knowledge of the U.S. fragrance market across key categories, including fine fragrance, personal care, home fragrance, and air care. This knowledge included understanding of consumer preferences, emerging trends, competitive dynamics, and market opportunities.
• Experience using AI-powered tools to support market research, content development, data analysis, and marketing initiatives.
• Experience developing and executing marketing strategies, programs, and customer presentations.
• Knowledge of fragrance products, consumer trends, market dynamics, and customer categories.
• Experience analyzing consumer insights, market research, and competitive activity to support business decisions.
• Experience developing fragrance concepts and marketing initiatives based on consumer and category insights.
• Experience managing projects within established timelines and budgets.

Benefits

• Medical, dental, and vision coverage, tuition reimbursement, and a high-matching 401(k) retirement plan.