Responsibilities

• Promotes on-brand messaging to customers through traditional, digital, and social media channels to drive revenue and support total hotel goals.
• Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share and building broader portfolio and brand awareness.
• Showcases Food and Beverage promotions to hotel guests and to local patrons.
• Connects into resources in their region. Liaises and builds deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.
• Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals.
• Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals.
• Manages all internal and external communication, digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity.
• Activates incremental marketing opportunities ranging from partnerships, third-party sites and CVBs.
• Reports out on campaign performance to SMR (Sales, Marketing & Revenue Management) leadership as requested.
• Marketing and Digital: Develops overarching marketing strategy with GM, cultivates demand generation strategy development (SMR), reconciles marketing plan monthly with accruals/forecast, leads/partners with Hotel Operations to execute programming, serves as brand guardian/liaison, pulls through continent and brand promotions, partners with Revenue Management on promotional strategy, develops property email/digital marketing strategy across M.com and Third-Party sites, supports group lead generation, runs analyses and communicates reports, manages partners to verify deliverables, develops annual digital marketing plan, monitors SEO updates with MDS/agency.
• Content Management: Sets overarching messaging, manages Marriott.com content, OTA content, Third-Party content; manages photography distribution; creates landing pages; manages guest communications.
• Partnerships and Public Relations: Identifies partnerships, maintains engagement with Area Directors of Marketing, manages PR agency or internal PR messaging, manages PR events and promotions.
• Outlet and Ancillary: Manages outlet marketing opportunities on third party and local partner sites; defines in-house F&B programming and manage execution.
• Social Media: Develops and implements social strategy; manages paid social budget; reviews content calendars and local area events.
• General: Leads asset development (collateral, photoshoots, distribution), measures campaign success, builds relationships with internal and external partners, collects invoices, completes other duties as requested.