Marketing Manager

Responsibilities

• Translate enterprise-wide themes and mission-critical priorities from BTI into compelling content strategies for C-level audiences across Global Business Sales (GBS) and Global Technology Sales (GTS).
• Ensure content strategies align to Gartner’s commercial priorities and buyer journey needs.
• Develop and write high-quality content across a range of formats
• Ideate and define the most effective content mix, then produce content at the right time and scale — leveraging AI tools where appropriate.
• Partner with the Search team to develop and optimize organic strategies that perform across both traditional SEO and AI-disrupted search experiences.
• Build content on Gartner.com that aligns to top SEO and AI search opportunities and improves discoverability across buyer journeys.
• Fully incorporate Gartner-approved AI tools into content strategy and creation with appropriate governance and oversight.

Requirements

• 5-7 years work experience with demonstrated progression in scope and responsibility
• 5+ years of experience developing B2B content strategies, including SEO-optimized content designed to attract organic audiences.
• 5+ years of B2B writing experience, ideally creating content focused on executive-level challenges, strategies, and outcomes.
• 5+ years of experience developing and executing B2B content strategies, including SEO-optimized content and executive-focused writing addressing key challenges, strategies, and outcomes.
• Bachelor’s degree; marketing, journalism or communications major preferred.
• Strong editorial judgment with excellent writing and editing skills.
• High degree of ownership and ability to manage projects independently
• Collaborative mindset with the ability to partner effectively across Marketing and enterprise teams

Preferred

• Strong understanding of modern, AI-disrupted search landscapes (preferred).

Benefits

• Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching, and more!