Marketing Manager

Brevard, NC (Remote)

Salary Not AvailableMid Level2+ years exp

Posted 4 months ago

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Job Summary

Drive brand-aligned marketing content and e-commerce growth for Flo and PRO, including Amazon listings and cross-functional collateral.

  • Own marketing materials for Flo and PRO, ensuring brand consistency.
  • Must-have: experience in marketing/content production and Amazon content optimization.
  • Standout collaboration with sales, education, and healthcare professionals for credible patient materials.

Job Description

Responsibilities

  • Develop and manage digital and print marketing materials for both the Flo and PRO product lines, maintaining brand consistency and quality across every piece.
  • Own and optimize Amazon product listings, A+ content, and imagery to drive conversion and protect brand integrity on the platform.
  • Build and execute email campaigns from concept through deployment, writing compelling copy and collaborating on design that resonates with our audience.
  • Partner with the education team to develop and execute sales collateral and professional protocol materials that equip our sales team and speak credibly to healthcare professionals.
  • Create clear, accurate, and engaging patient-facing education materials that reflect our brand voice and build consumer trust.
  • Concept and produce on-brand box stuffers that enhance the customer unboxing experience and reinforce product value.

Requirements

  • 2 to 5 years of experience in marketing, brand management, or content production, ideally in the VMS, nutraceutical, or wellness space.
  • Proven ability to manage multiple projects simultaneously without dropping the ball on quality or deadlines.
  • Experience with Amazon Seller Central or Vendor Central and an understanding of what makes content convert.
  • Strong copywriting skills with an eye for design. You know what "on brand" means and you can execute it.
  • Comfortable working with cross-functional teams including sales, education, and external creative partners.
  • Self-directed, organized, and able to prioritize well across multiple projects without waiting to be told what's next.
  • Detail-oriented with a strong sense of ownership over the quality and accuracy of your work.

Preferred

  • Background in healthcare, dietary supplement, or regulated product marketing.
  • Familiarity with FDA/FTC guidelines for health and supplement claims.
  • Experience working with or selling into professional and clinical channels such as practitioners, physicians, and wellness clinics.

Gaia Herbs

3.1 Glassdoor

A leading herbal brand in North America, Gaia Herbs cultivates health and wellbeing by stewarding sustainable relationships between plants and people. Our unparalleled dedication to purity, integrity and potency is meticulously proven by science. We use organic methods from seed to shelf and pioneered the industry’s first transparency program, MeetYourHerbs®.We are proudly based in the beautiful mountains of Western North Carolina.

Founded in 1987
Brevard, North Carolina, USA
182 employees (13 in marketing)
52% recommend to a friend
47% CEO approval

Traffic Signals

Monthly Visitors
224.6K
Monthly Google Ads Budget
$18.4K
Traffic Source Mix
Search
56.1%
Direct
36%
Referral
5.1%
Social
1.8%
Paid
0.9%

Headcount Trend

Current headcount: ~182

Marketing Team

Marketing Team Size
10 (5% of company)
Median Career Experience
15.5 years
Median Tenure
3.3 years

Funding

Total Funding
$70.9M
Last Raise
Series Unknown, 3 years ago