Responsibilities

• Own and manage Funzy’s official social media channels, including Instagram, TikTok, Xiaohongshu/RED, Facebook, and YouTube
• Create engaging photo, video, graphic, and short-form social content
• Plan seasonal campaigns, promotions, and brand activations
• Periodically visit Funzy locations to capture content and support local campaigns
• Grow brand awareness, engagement, store traffic, birthday party bookings, and memberships
• Develop relationships with family, parenting, lifestyle, and local creators
• Lead KOL/KOC and influencer partnerships from outreach and negotiation through execution and performance tracking
• Build local partnerships and family-focused events to strengthen Funzy’s presence within each community
• Support marketing across corporate-owned, franchised, and licensed Funzy locations
• Develop marketing toolkits, brand guidelines, campaign templates, and promotional materials for stores

Requirements

• 4–6+ years of progressive marketing experience
• At least 1–2 years of marketing leadership or team management experience
• Strong hands-on experience with social media and content creation
• Experience running and optimizing paid advertising campaigns
• Experience working with influencers, creators, KOLs, or KOCs
• Strong understanding of digital marketing, customer acquisition, and performance analytics
• Excellent visual taste and understanding of branding and customer experience
• Experience with Adobe Creative Cloud and/or Canva
• Familiarity with Google Analytics, Meta Ads Manager, Klaviyo, CMS platforms, and similar marketing tools
• Strong understanding of advertising policies and platform content guidelines

Preferred

• Experience in retail, family entertainment, children’s services, hospitality, lifestyle, or other consumer-facing businesses is strongly preferred.

Benefits

• Paid time off
• Employee discounts and complimentary Funzy passes for family members
• Direct exposure to company leadership and strategic decision-making
• Opportunity to play a key role in Funzy’s expansion
• Clear path to build and lead your own marketing team