Responsibilities

• Oversee the execution of Thirst's social media presence across all platforms.
• Work directly with our full-time Content Creator/Social Media Manager to coordinate content creation, posting schedules, community management, trends, campaigns, and overall social strategy.
• Ultimately responsible for ensuring our social channels remain active, relevant, engaging, consistent, and on brand.
• Oversee and execute our paid social media advertising, with a current budget of approximately $5,000 per month, and continually evaluate performance and opportunities to improve results.
• Own the coordination of the rotating marketing calendar including: In-store print materials and signage, Menu updates, Social media content, Influencer marketing, Email marketing, Text/SMS marketing, Paid advertising, Digital assets, Internal communication to store teams.
• Coordinate and execute recurring promotions such as Text Tuesday, weekend deals, product launches, and other weekly initiatives.
• Own marketing-related menu changes and updates within our Toast POS system; coordinate product launches, pricing and promotional changes, rotating features, menu updates, and other changes to ensure in-store and digital accuracy.
• Manage and grow the Thirst influencer program; identify influencers, coordinate outreach, manage relationships, organize visits and collaborations, and ensure partnerships translate into awareness and engagement.
• Plan, manage, and direct monthly professional photo shoots; determine products and assets to capture and work with photography partner; coordinate with contracted graphic designer for materials.
• Attend to store events and marketing needs including community partnerships and execution; travel as needed with mileage reimbursed.

Requirements

• Extremely organized and able to manage many moving pieces simultaneously
• Creative and excited about building a fun consumer brand
• Highly accountable and comfortable owning results
• Strong at both strategy and execution
• Experienced with social media and digital marketing
• Comfortable analyzing marketing performance and making data-driven decisions
• Detail-oriented and able to catch mistakes before customers see them
• A strong communicator who can coordinate employees, vendors, influencers, designers, photographers, and store managers
• Comfortable working in a fast-moving environment where priorities can change quickly
• Willing to jump in and solve problems instead of saying, "That's not my job"