Responsibilities

• Develop and execute integrated marketing campaigns for football games, concerts, and special events.
• Create strategic marketing plans designed to drive ticket sales, attendance, premium seating, and event awareness.
• Collaborate with Northwestern Athletics, promoters, artists, event organizers, and Oak View Group leadership to develop event-specific marketing strategies.
• Manage paid advertising campaigns across digital, social media, radio, television, print, and out-of-home media.
• Oversee email marketing campaigns, website content, and digital communications.
• Coordinate promotional events, community outreach initiatives, and grassroots marketing efforts.
• Monitor ticket sales trends and adjust marketing strategies to maximize revenue and attendance.
• Analyze campaign performance using data and analytics and prepare reports with recommendations for continuous improvement.
• Manage relationships with advertising agencies, media partners, designers, and production vendors.
• Ensure brand consistency across all marketing materials and communications.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, Sports Management, or a related field.
• 3-5 years of marketing experience in sports, live entertainment, hospitality, higher education, or a related industry.
• Experience developing and executing integrated marketing campaigns.
• Strong knowledge of digital marketing, social media platforms, email marketing, and paid advertising.
• Experience analyzing campaign performance using marketing analytics.
• Excellent written, verbal, and interpersonal communication skills.
• Strong project management and organizational skills.
• Proficiency with Microsoft Office Suite.

Preferred

• Experience in collegiate athletics, professional sports, live entertainment, or venue management.
• Experience working with ticketing platforms and CRM systems such as Ticketmaster, Paciolan, Salesforce, or similar.
• Familiarity with Google Analytics, Meta Ads Manager, Google Ads, and email marketing platforms.
• Experience managing agency relationships and creative production.
• Graphic design or content management system (CMS) experience is a plus.

Benefits

• Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays).