Responsibilities

• Maintains and enhances the MBCC’s website, uploads and designs content, new pages, interactive features, digital collateral and integrates third party functionality and platforms such as interactive floorplans, AI (Artificial Intelligence) assistant, and online space booking (Momentus Technologies).
• Manages Google Business platform, SEO and Google Search Ads (SEM).
• Works with the IT department on integrating sales and marketing technology with overall business technology, business intelligence, and artificial intelligence tools.
• Coordinates the functionality and enhancements of the Momentus Technologies Booking / CRM platform and collaborates with internal teams to optimize event booking data, calendar, and systems integrations across all departments.
• Develops and implements digital selling strategies via LinkedIn, Cvent, and emerging online platforms, including the implementation and usage of Artificial Intelligence (AI) tools.
• Collaborate with the sales and marketing team at the Greater Miami Convention and Visitors Bureau (GMCVB) to optimize and integrate digital sales and marketing tools and initiatives.
• Manage and implement the Miami Beach Convention Center’s social media strategy and program.
• Coordinate day-to-day content & execution of all social media platforms, including content writing, photos, graphics, posting, sharing and engaging on (but not limited to) Instagram, Facebook, Twitter, YouTube, LinkedIn and Pinterest.
• Manage content (copywriting and visual/photo/video asset selection and creation) for ongoing, organic & paid social media posts, digital marketing channels and the website.
• Use Artificial Intelligence (AI), Sprout Social, Canva and creative tools to optimize content creation.

Requirements

• Bachelor’s Degree from an accredited college or university in business administration, marketing, digital media, communications, or data analytics.
• Master’s/MBA degree preferred.
• Minimum of 3-5 years of increasingly responsible experience in marketing, digital marketing, digital media or digital communications within the hospitality or related industry.
• Demonstrated experience with websites, CRM systems, content and digital eco-system management.
• Microsoft Office Suite proficiency (MS Word, MS Excel, MS PowerPoint and MS SharePoint, MS Teams and MS Outlook).
• Extensive knowledge of website CMS (Drupal) and CRM systems
• Proficiency with SEO, SEM and digital & social media marketing platforms
• Proficiency with analytics and data visualization tools
• Skills in photo and video editing and graphic design (Canva, Adobe Creative Cloud)
• Keen interest and basic knowledge of Artificial Intelligence (AI) tools
• Basic HTML
• Google, Hubspot and Digital Marketing Certifications prefered.

Preferred

• Master’s/MBA degree preferred
• Google, Hubspot and Digital Marketing Certifications prefered
• Basic HTML

Benefits

• Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays).