Marketing Manager

Tallahassee, FL (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own Florida State Athletics’ fan experience by shaping strategic priorities, coordinating game-day plans, and driving digital engagement across Seminoles.com and the Gameday App to deepen fan loyalty and attendance.

  • Fan Experience Ownership: Lead a marketing unit to set priorities and deliver across football, basketball, and other ticketed sports.
  • Digital & Content Strategy: Own site/app calendars, content publishing, and in-game engagement with data-driven tweaks.
  • Game Day Execution & Analytics: Plan pre-game to post-game touchpoints and align with broadcast, sponsorship, and post-event analysis to refine strategy.

Job Description

Responsibilities

  • Lead a unit of Marketing Representatives to set priorities and deliver fan experiences across Florida State ticketed sports.
  • Own the Seminoles.com and Gameday App digital strategy, content calendar, and in-game engagement with analytics-informed tweaks.
  • Plan and execute game day fan experiences across football and basketball, coordinating with production, sponsorship, and post-event debriefs.

Requirements

Bachelor's degree and four years experience or a combination of post high school education and experience equal to eight years.

Preferred

Benefits

  • FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.
Florida State University logo

Florida State University

Florida State University offers a unique academic environment built on our cherished values, distinctive heritage, and welcoming campus. Florida State has it all, offering nationally-ranked academics, world-renowned faculty, championship athletics, and a prime location in the heart of the state capital. And we're the oldest continuous site of higher education in Florida!Combining traditional strength in the arts and humanities with recognized leadership in the sciences, our university is privileged to provide 16 colleges that offer more than 275 undergraduate, graduate, doctoral, professional and specialist degree programs, and it’s worth noting that each year FSU awards over 2,000 graduate and professional degrees. Upon graduation, our students join an exclusive and supportive network of more than 300,000 alumni around the world.Florida State University's arts programs rank among the finest in the world. We also offer a wide array of undergraduate and graduate research opportunities, including those at the National High Magnetic Field Laboratory – the only national lab in the state.We are Florida State University, and we are inspiring the extraordinary.Interested in learning more about Florida State? Visit http://fsu.edu/about/.

Tallahassee, Florida, USA
16K employees (806 in marketing)

Traffic Signals

Monthly Visitors
5.8M
Monthly Google Ads Budget
$71.8K
Traffic Source Mix
Search
40.1%
Direct
53.5%
Referral
5%
Social
0.6%
Paid
0.7%

Headcount Trend

Current headcount: ~15.6K

Marketing Team

Marketing Team Size
569 (4% of company)
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$108.2M
Last Raise
$6M
Grant, 2 years ago

Funding History

  • Feb 2024
    Grant • $6M
  • Jan 2023
    Grant • $72.7M
  • Oct 2021
    Grant • $14.5M

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