Marketing Manager

Tampa, FL (Unknown)

$65K/yr – $70K/yrMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Own and drive marketing plans and cross-channel campaigns while coordinating with internal teams to boost attendance, awareness, and engagement, with a strong emphasis on data‑driven optimization and brand consistency.

  • Own marketing plans and campaigns with cross‑channel execution
  • Lead measurement and optimization of campaigns
  • Support brand standards and cross‑department materials

Job Description

Responsibilities

  • Assist the Director of Marketing & Partnerships with the development and implementation of annual marketing plans, objectives, strategies, and campaigns.
  • Coordinate and execute advertising, promotional, public relations, and digital marketing initiatives designed to increase attendance, awareness, and engagement.
  • Manage marketing projects from concept through completion, ensuring timelines, budgets, and deliverables are achieved.
  • Develop, coordinate, and distribute organizational email marketing campaigns and newsletters.
  • Assist with content planning and execution across the website, social media, digital platforms, and other communication channels.
  • Monitor marketing campaign performance and provide reporting, analysis, and recommendations for continuous improvement.
  • Assist in conducting market research and analyzing audience trends, customer feedback, and competitive activity.
  • Maintain and help enforce brand standards across departments, events, publications, signage, and promotional materials.
  • Coordinate the creation, production, and distribution of print and digital marketing materials.
  • Assist departments throughout the organization with marketing, communications, promotional materials, and event support.

Requirements

  • Bachelor's degree from an accredited college or university in Marketing, Communications, Public Relations, Business Administration, or a related field is required.
  • Five to seven or more years of progressively responsible experience in marketing, communications, advertising, promotions, public relations, or a related field is required.
  • Preferred qualifications include experience managing marketing campaigns, digital marketing initiatives, creative projects, website content, cross-functional projects, event marketing, entertainment, tourism, attractions, fairs, festivals, sports, venues, or hospitality industries.
  • Experience with graphic design and content development platforms, including Canva and Adobe Creative Suite, is also preferred.
  • Strong understanding of integrated marketing strategy, campaign execution, digital marketing, email marketing, social media, advertising, and content development best practices.

Benefits

  • Medical, dental, and vision insurance and an FSA to keep you and your family healthy
  • Employer-paid life and disability insurance for added peace of mind
  • A 457(b) retirement plan with company match to help you plan for the future
  • Generous paid time off and holidays, so you can recharge and enjoy life outside of work

Salaries

Posted range

$65K/yr – $70K/yr

Taken straight from the job posting.

See all Florida State Fair Authority salaries

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