Marketing Manager, FirstService Financial

Dania Beach, FL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end marketing planning, execution, and measurement for FirstService Financial programs with cross-functional ownership.

  • Must-have: 3+ years in marketing, communications, or B2B content roles.
  • Standout: Independent ownership and ability to simplify complex cross-functional work.

Job Description

Responsibilities

  • Independently define goals, audiences, success metrics, and execution plans for assigned FFI programs
  • Translate business objectives into clear, actionable marketing strategies and roadmaps, documented in writing and communicated clearly to stakeholders, including goals, audiences, sequencing, timelines, and success metrics
  • Proactively identify risks, dependencies, and decision points; escalate early with recommended solutions
  • Drive initiatives from concept through delivery, measurement, and optimization
  • Personally develop and/or oversee creation of briefs, messaging frameworks, and written content
  • Write and edit articles, email copy, social copy, training materials, and presentations
  • Conduct research and synthesize insights to support strategy and content development
  • Maintain ownership of quality and outcomes, even when delegating execution
  • Own promotional strategy across email, website, SimplrHUB, training platforms, and social channels
  • Proactively identifying promotion and amplification opportunities (when, why, and how), not only executing requested deliverables

Requirements

  • 3 years of experience in marketing, communications, or B2B content roles
  • Bachelor’s degree in journalism, business, English, marketing, communications, advertising, or related field.
  • Demonstrated experience owning initiatives end-to-end with minimal oversight
  • Exceptional writing, editing, and briefing skills (AP style preferred)
  • Strong strategic thinking paired with hands-on execution capability
  • Proven ability to prioritize, delegate, and manage complex workloads
  • Experience with project management tools, SharePoint, marketing platforms (HubSpot a plus), and strong knowledge of Microsoft Office
  • Comfort working in regulated, complex, or compliance-sensitive environments

Benefits

  • As a full-time associate, you will be eligible for full comprehensive benefits to include your choice of multiple medical plans, dental, and vision.
  • In addition, you will be eligible for time-off benefits, paid holidays, and a 401(k) with a competitive company match.
FirstService Residential logo

FirstService Residential

FirstService Residential is simplifying property management. Its hospitality-minded teams serve residential communities across the United States and Canada. The organization partners with boards, owners, and developers to enhance every property's value and every resident's life. Leveraging unique expertise and scale, FirstService serves its clients with proven solutions and a service-first philosophy. Residents can count on 24/7 customer care and tailored lifestyle programming, amenity activation, and technology for their community’s specific needs. Market-leading programs with FirstService Financial and FirstService Energy deliver additional levels of support.Boards and developers select FirstService Residential to realize their vision and drive positive change in the communities in their trusted care.FirstService Residential is also a Great Place to Work two years in a row and was recently awarded Fortune Best Workplaces in Real EstateTM 2024. For additional support, please contact our 24/7/365 Customer Care team at 855.333.5149FirstService Residential is a subsidiary of FirstService Corporation (NASDAQ and TSX: FSV), a North American leader in providing essential property services to a wide range of residential and commercial clients.

Founded in 2012
Dania, Florida, USA
10K employees (1,333 in marketing)

Traffic Signals

Monthly Visitors
523K
Monthly Google Ads Budget
$171
Traffic Source Mix
Search
26%
Direct
58.8%
Referral
12.7%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~10.5K

Marketing Team

Marketing Team Size
1,284 (12% of company)
Median Career Experience
11 years
Median Tenure
4.7 years

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