Marketing Manager, FirstService Energy

Dania Beach, FL (On-site)

$65K/yr – $85K/yrSenior Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own a cohesive marketing and communications function, translating strategy into clear messaging, content, and leadership-aligned comms across channels.

  • Lead Marketing & Communications Strategy: shape the overall plan and translate complex initiatives into messaging that lands with stakeholders.
  • Content Development & Execution: own content across web, email, intranet, sales materials, and presentations with a consistent framework.
  • Internal Communications: drive engagement and change messaging through channels and leadership communication.

Job Description

Responsibilities

  • Lead Marketing & Communications Strategy - Develop and execute marketing and communications strategy aligned to business goals; advise leadership and translate complex initiatives into clear messaging.
  • Content Development & Execution (Hands-on) - Own content strategy and creation across channels (web, intranet, email, sales, presentations), including messaging frameworks, writing/editing, and research.
  • Ensure quality, consistency, and brand alignment while managing an integrated content calendar.
  • Drive Internal Communications - Lead internal communications strategy and channels; support engagement, change management, and leadership messaging.
  • Manage Internal Communications Lead; set goals, provide feedback, and drive performance and team effectiveness.
  • Grow Digital & Social Media Presence - Lead social strategy (LinkedIn), oversee content and community management, and optimize performance based on insights.
  • Measure, Report & Optimize - Define KPIs, track performance, and provide insights to leadership for continuous improvement.
  • Support Events, PR & Special Projects - Support events, PR, and thought leadership initiatives; contribute to planning and special projects.

Requirements

  • Bachelor’s degree in journalism, business, English, marketing, communications, advertising, or related field.
  • 2+ years of progressive experience in marketing and/or communications, including people leadership.
  • Demonstrated success developing and executing multi-channel communications strategies.
  • Exceptional writing, editing, and editorial judgment skills.
  • Strong experience with social media platforms, analytics tools, CMS systems, and email marketing platforms.
  • Ability to manage multiple priorities in a fast-paced, collaborative environment.
  • Confident communicator with the ability to influence stakeholders at all levels.
  • Experience with project/task management tools (Click-up a plus), SharePoint, marketing platforms (HubSpot a plus), and strong knowledge of Microsoft Office.
  • Experience with graphic design, video, or multimedia production.
  • Strong working knowledge of Excel
  • Ability to use AI to research and synthesize information
  • Travel - Work may involve traveling and/or driving to other company office(s) or event locations.

Preferred

  • Click-up a plus
  • HubSpot a plus
  • Graphic design, video, or multimedia production
  • Experience with AI to research and synthesize information
  • SharePoint knowledge (a plus)
  • Marketing platforms (HubSpot a plus)

Benefits

  • As a full-time associate, you will be eligible for full comprehensive benefits, including your choice of multiple medical plans, dental, vision, life insurance, short-term and long-term disability, legal, identity theft, and pet insurance.
  • You will also be eligible for company-paid life insurance and benefits from our employee assistance program.
  • In addition, you will be eligible for paid time off, paid holidays, tuition reimbursement, and a 401(k) with a company match.
FirstService Residential logo

FirstService Residential

FirstService Residential is simplifying property management. Its hospitality-minded teams serve residential communities across the United States and Canada. The organization partners with boards, owners, and developers to enhance every property's value and every resident's life. Leveraging unique expertise and scale, FirstService serves its clients with proven solutions and a service-first philosophy. Residents can count on 24/7 customer care and tailored lifestyle programming, amenity activation, and technology for their community’s specific needs. Market-leading programs with FirstService Financial and FirstService Energy deliver additional levels of support.Boards and developers select FirstService Residential to realize their vision and drive positive change in the communities in their trusted care.FirstService Residential is also a Great Place to Work two years in a row and was recently awarded Fortune Best Workplaces in Real EstateTM 2024. For additional support, please contact our 24/7/365 Customer Care team at 855.333.5149FirstService Residential is a subsidiary of FirstService Corporation (NASDAQ and TSX: FSV), a North American leader in providing essential property services to a wide range of residential and commercial clients.

Founded in 2012
Dania, Florida, USA
10K employees (1,333 in marketing)

Traffic Signals

Monthly Visitors
523K
Monthly Google Ads Budget
$171
Traffic Source Mix
Search
26%
Direct
58.8%
Referral
12.7%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~10.5K

Marketing Team

Marketing Team Size
1,284 (12% of company)
Median Career Experience
11 years
Median Tenure
4.7 years

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