Responsibilities

• Own brand strategy and management for the Fior di Sole portfolio, including brand positioning, annual marketing plans, budgets, growth strategies, and key initiatives.
• Develop brand identities, messaging, storytelling, and go-to-market strategies that strengthen consumer connection and differentiate brands in the marketplace.
• Lead new brand creation and product development initiatives from concept through launch, including naming, positioning, packaging direction, pricing strategy, launch plans, and commercialization.
• Utilize market research, consumer insights, competitive analysis, sales data, and industry trends to identify product innovation opportunities, line extensions, portfolio expansion opportunities, and business growth strategies.
• Develop brand plans incorporating market opportunities, SWOT analysis, distribution goals, promotional strategies, packaging recommendations, innovation plans, and long-term brand objectives.
• Monitor brand performance through shipments, depletions, pricing, inventory, distribution, consumer insights, and market data; translate findings into recommendations and action plans.
• Prepare brand health reports and marketing performance updates for leadership, tracking progress, campaign effectiveness, ROI, and opportunities for improvement.
• Lead integrated marketing strategies across advertising, PR, digital marketing, website, social media, content development, photography, events, and consumer engagement programs.
• Develop and execute advertising programs across digital, print, trade, and consumer channels, including campaign strategy, creative development, budget management, execution, and performance measurement.
• Manage public relations initiatives, including press releases, media outreach, brand storytelling, agency relationships, and opportunities to increase brand visibility and reputation.

Requirements

• 5+ years of marketing experience within wine, spirits, hospitality, consumer packaged goods, or a related industry, with demonstrated experience in brand development, product marketing, and integrated marketing campaigns.
• 3+ years of experience managing employees, marketing functions, agencies, or brand portfolios.
• Strong knowledge of wine, wine consumers, industry trends, and the wine marketplace.
• Proven experience developing brands, product concepts, positioning strategies, and go-to-market plans from concept through launch.
• Experience using consumer research, competitive analysis, market trends, and data insights to influence marketing strategy and product development.
• Experience managing PR programs, advertising campaigns, digital marketing initiatives, websites, social media platforms, content strategies, and creative production.
• Experience managing brand photography, creative development, and partnerships with designers, photographers, agencies, and vendors.
• Experience with wine awards, ratings programs, accolades submissions, and industry recognition initiatives preferred.
• Strong copywriting skills with experience developing brand stories, campaign messaging, website content, labels, or marketing collateral.
• Strong analytical skills with the ability to translate data into strategy, recommendations, and measurable business results.

Preferred

• Bachelor’s degree preferred.

Benefits

• Medical, Dental, and Vision Insurance – Full suite of healthcare coverage options to meet individual and family needs.
• Life and AD&D Insurance – Company-provided coverage for added peace of mind.
• Paid Time Off (PTO) – 14 days of annual PTO to rest, recharge, and prioritize personal well-being.
• Paid Family Medical Leave – Company-paid leave to support employees during important family or medical situations.
• 401(k) Profit Sharing Plan with Company Match – Plan for your future with our retirement savings plan, including generous company matching.
• Holiday Pay – Paid holidays provided throughout the calendar year.
• PTO Donation – Employees can donate PTO hours to a shared bank or directly to a co-worker in need.
• Employee Assistance Program (EAP) – Confidential, company-provided support for mental health, financial counseling, legal guidance, and more.
• LifeMart – Access to exclusive discounts and special offers on products and services through the LifeMart employee savings program.
• Pet Insurance – Optional coverage to help care for your furry family members.